A hard seltzer is a carbonated drink with a small amount of alcohol (usually 5%). It's typically made by directly fermenting a sugar base to create the alcoholic solution, which is then mixed with other ingredients such as natural flavors and citric acid. The result is a low-calorie drink that can be enjoyed with friends at any occasion. The beverage has become popular among millennial consumers and has emerged as a status symbol for the young generation. The rising popularity of the drink has triggered many companies to launch different varieties of hard seltzer.

Market Dynamics:

The demand for carbonated soft beverages has been increasing among consumers worldwide due to rapid urbanization and changing lifestyles. The growing population of millennials and younger generations has driven growth of the global hard seltzer market. Besides, the rising rate of alcohol consumption and the tendency of energetic vendors to sell their product to millennials has further contributed to growth of the global soft drinks market. Other factors contributing to growth of the global hard seltzer market, including strong consumer demand for flavored beverages with low calories and gluten-free contents.

On the other hand, availability of substitute is expected to hamper the market growth.

Key features of the study:

• This report provides in-depth analysis of the global hard seltzer market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global hard seltzer market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include BAREFOOT, BON V!V SPIKED SELTZER, BUD LIGHT, FICKS BEVERAGE CO, FUTURE PROOF BRANDS LLC, HARD SELTZER BEVERAGE COMPANY LLC, KONA, LIFT BRIDGE BREWING CO, NUDE BEVERAGES, and WHITE CLAW
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global hard seltzer market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hard seltzer market

Detailed Segmentation:

• Global Hard Seltzer Market, By ABV Content
  • ABV Less Than 5%
  • ABV More Than 5%
• Global Hard Seltzer Market, By Packaging
  • Metal Cans
  • Glass Bottles
  • Plastic Bottles
• Global Hard Seltzer Market, By Distribution Channel
  • Off-trade
  • On-trade
• Global Hard Seltzer Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • BAREFOOT
  • BON V!V SPIKED SELTZER
  • BUD LIGHT
  • FICKS BEVERAGE CO
  • FUTURE PROOF BRANDS LLC
  • HARD SELTZER BEVERAGE COMPANY LLC
  • KONA
  • LIFT BRIDGE BREWING CO
  • NUDE BEVERAGES
  • WHITE CLAW