The hair care products market is estimated to be valued at USD 99.47 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. The global hair care products market has been witnessing steady growth over the past few years. Growing consciousness about physical appearance and grooming among consumers has escalated the demand for various hair care products such as shampoos, conditioners, hair colors, hair sprays, and hair creams. Rising disposal incomes coupled with expanding middle-class population particularly in emerging nations have augmented the spending on personal care and grooming products including hair care items. Furthermore, increasing prevalence of hair fall, dandruff, and other hair-related issues owing to changing lifestyles, pollution, and growing work stress are further propelling the sales of medicated hair care goods. Rapid urbanization, online retail boom, and aggressive marketing by key industry players through innovative product offerings are some other key factors anticipated to drive the hair care products market during the forecast period.

 Market Dynamics:

The global hair care products market is primarily driven by rising consumer spending on personal grooming and growing awareness about new hair care trends. However, high costs of premium brands and perceived low quality of chemical-laden mainstream products are expected to restrain the market growth. Advent of natural and herbal hair care product ranges by major players presents tremendous opportunities for market expansion. Significant price fluctuations of raw materials is a key challenge for manufacturers. Market players are continuously engaged in new product development, portfolio expansion, and innovative packaging solutions to target diverse customer segments across regions. Mergers, acquisitions, and partnerships are other notable trends witnessed in this highly competitive marketspace.

Key Features of the Study:

• This report provides an in-depth analysis of the global hair care products market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global hair care products market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include L’Oréal S.A., Beiersdorf AG, Procter & Gamble (P&G), Unilever, Johnson & Johnson Services, Inc., Amorepacific, The Estée Lauder Companies Inc., Kanebo Cosmetics Inc., Himalaya Global Holdings Ltd., Shiseido Co., Ltd., Lotus Herbals Pvt. Ltd., Natura & Co., Moroccanoil, The Estee Lauder Companies Inc., Perse Beauty Inc., John Master’s Organic, Vogue International LLC (OGX), Real Purity Inc., Essential Care (Organics) Ltd., Rahua Classics, Natulique, and Art Naturals
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global hair care products market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Detailed Segmentation-

• By Product Type:
• • Shampoo
  • Conditioner & Mask
  • Hair Oil
  • Hair Gels
  • Hair Color
  • Others (Serum, Comb, etc.)
• By Distribution Channel:
• • Hypermarket & Supermarket
  • Pharmacy & Drug Stores
  • Specialty Store
  • Online
  • Others
• By Region:
• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
• • L’Oréal S.A.
  • Beiersdorf AG
  • Procter & Gamble (P&G)
  • Unilever
  • Johnson & Johnson Services, Inc.
  • Amorepacific
  • The Estée Lauder Companies Inc.
  • Kanebo Cosmetics Inc.
  • Himalaya Global Holdings Ltd.
  • Shiseido Co., Ltd.
  • Lotus Herbals Pvt. Ltd.
  • Natura & Co.
  • Moroccanoil
  • The Estee Lauder Companies Inc.
  • Perse Beauty Inc.
  • John Master’s Organic
  • Vogue International LLC (OGX)
  • Real Purity Inc.
  • Essential Care (Organics) Ltd.
  • Rahua Classics
  • Natulique
  • Art Naturals