The guarana market is estimated to be valued at USD 16.67 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031. Guarana is a climbing plant native to the Amazon basin whose berries are used to make a popular beverage in Brazil. The berries contain high levels of caffeine from guaranine and theobromine as well as antioxidants. Guarana powder has a long history of traditional use for its stimulating properties as an herb and is growing in popularity worldwide as an energy supplement. Researchers are investigating its potential cognitive and mood enhancing benefits due to synergistic effects between its constituents. The guarana plant is cultivated commercially and its berries harvested to produce powders, extracts, and flavors that are incorporated into energy drinks, dietary supplements, and other beverages. The global guarana market has seen steady growth in demand driven by its associations with natural energy, health, and focus.
Market Dynamics:
The guarana market is driven primarily by its use in commercial energy drinks aiming to provide a natural caffeine alternative to coffee or other beverages. Rising awareness of guarana's cognitive benefits combined with clean label trends boosting plant-based and herbal supplements have also contributed to market opportunities. However, regulatory restrictions on certain types of claims as well as competition from coffee and other stimulant sources present challenges. Younger consumers focused on wellness and functionality represent an opportunity for guarana products able to demonstrate additional health advantages. Innovation in formulations incorporating guarana into convenient formats for daily nutritional or wellness routines could further unlock market potential.
Key Features of the Study:
Detailed Segmentation-
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* Browse 25 market data tables* and 20 figures* on “Global Guarana Market” - Global forecast to 2031.
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