GLOBAL RURAL TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Global rural tourism market is estimated to be valued at USD 109.99 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031. Rural tourism refers to tourism activities that take place in rural areas and involve interactions between tourists and local population living in those areas. It allows tourists to experience rural lifestyle and cultures while also providing economic benefits to people residing in villages. Rising interest of people to get away from hectic city lives and connect with nature has boosted demand for rural tourism globally in recent years.

 Market Dynamics:

Global rural tourism market growth is driven by rising health consciousness among people and growing inclination towards experiencing rural lifestyle. Growing popularity of agri-tourism, farm stays and other activities integrated with rural culture and heritage can drive the market growth. However, lack of adequate infrastructure and connectivity in remote rural areas can hamper the market growth. Rising tourism investments by governments to develop rural infrastructure and promote lesser explored destinations present significant opportunities for the market growth. Countries in Europe and Asia Pacific are major contributors to market revenues owing to strong rural appeal and well-established tourism networks.

 Key Features of the Study:

• This report provides in-depth analysis of the global rural tourism market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global rural tourism market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include The Greener Pastures, Culture Aangan, Grassroutes, Muddy Boots, Navadarshanam, CENTRAL NODAL AGENCY, Culture Aangan, Incredible Rural India, Trippin Traveller, Travel and Transport, Altour, Direct Travel, World Travel Inc, Omega World Travel, Frosch, JTB Americas Group, Ovation Travel Group
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global rural tourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global rural tourism market

Market Segmentation

• By Tour Type:
• • Agro-tourism
  • Cultural tourism
  • Eco-tourism
  • Adventure tourism
  • Religious/Spiritual tourism
  • Others
• By Traveler Type:
• • Solo travelers
  • Group travelers
• By Accommodation:
• • Rural homestays
  • Boutique rural resorts/hotels- Luxury farm stays
  • Camping/glamping
  • Farmhouses/ranches
  • Others
• By Attractions:
• • Farms
  • Heritage sites
  • Nature sites
  • Performing arts
  • Others
• By Regional:
• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
• • The Greener Pastures
  • Culture Aangan
  • Grassroutes
  • Muddy Boots
  • Navadarshanam
  • CENTRAL NODAL AGENCY
  • Incredible Rural India
  • Trippin Traveller
  • Travel and Transport
  • Altour
  • Direct Travel
  • World Travel Inc
  • Omega World Travel
  • Frosch
  • JTB Americas Group
  • Ovation Travel Group