The global ginger beer market growth is driven by rising awareness about the various health benefits associated with ginger. Ginger beer is a naturally fermented beverage that is typically brewed using fresh ginger, sugar, yeast, and water. It has a distinctive spicy-sweet flavor profile that is refreshing as well as stimulating to the senses. The rising focus on health and wellness has prompted consumers to replace carbonated drinks and sodas with naturally brewed ginger beer which provides anti-inflammatory and antioxidant properties. Furthermore, the growth of the craft brewing industry has positively impacted the ginger beer market with new small-batch and hand-crafted varieties gaining popularity. With ginger beer expected to offer continued health appeal, the market is poised for steady growth over the forecast period.
Market Dynamics:
The global ginger beer market is driven by rising health consciousness among consumers and increasing preference for natural ingredients and low-calorie beverages. The various health benefits of ginger such as relief from digestion issues, nausea, and inflammatory conditions have boosted the sales of ginger beer. However, high production costs and maintenance of taste and aroma consistency pose a challenge to market growth. On the positive side, growing popularity of craft ginger beer varieties through word-of-mouth marketing via social media platforms present an opportunity for artisanal brewers. In addition, the introduction of new flavors including spiced, seasonal, and tropical variants is expanding the market outreach.
Key Features of the Study:
- This report provides in-depth analysis of the global ginger beer market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global ginger beer market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Fever-Tree, Crabbie's Ginger Beer, Reed's Inc., Bundaberg Brewed Drinks, Maine Root Handcrafted Beverages, Fentimans Ltd., Stoney's Ginger Beer, Gosling's, Canada Dry, Bruce Cost Fresh Ginger Ale, Dr Pepper Snapple Group, Hansen Beverage, Buffalo Rock Company, John Barritt & Son Ltd., Gunsberg, Q MIXERS, Natrona Bottling Company, Old Jamaica Ginger Beer, Schweppes, and Britvic
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global ginger beer market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global ginger beer market
Detailed Segmentation-
- By Product Type Insights (Revenue, USD Bn, 2019 - 2031)
- Non-Alcoholic Ginger Beer
- Alcoholic Ginger Beer
- By Flavor Profile Insights (Revenue, USD Bn, 2019 - 2031)
- Original/Traditional
- Flavored
- Spicy/Extra Ginger
- By Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
- Supermarkets/Hypermarkets
- Online Retail
- Specialty Stores
- Bars and Restaurants
- Convenience Stores
- Regional Insights (Revenue, USD Bn 2019 - 2031)
- North America
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Fever-Tree
- Crabbie's Ginger Beer
- Reed's Inc.
- Bundaberg Brewed Drinks
- Maine Root Handcrafted Beverages
- Fentimans Ltd.
- Stoney's Ginger Beer
- Gosling's
- Canada Dry
- Bruce Cost Fresh Ginger Ale
- Dr Pepper Snapple Group
- Hansen Beverage
- Buffalo Rock Company
- John Barritt & Son Ltd.
- Gunsberg
- Q MIXERS
- Natrona Bottling Company
- Old Jamaica Ginger Beer
- Schweppes
- Britvic
