Minimally processed, whole foods as well as fortified or enriched foods are considered functional foods. These include carotenoids, isothiocyanates, dietary fiber, flavonoids, polyols, plant sterols and stanols, probiotics, soy protein, phytoestrogens and vitamins and minerals. For example, carotenoids in oranges and carrots reduce the risk of lung cancer, while the isothiocyanates in cruciferous vegetables, such as broccoli and Brussels sprouts, help to lower cholesterol. The soluble fibers in beans, oats and barley, and the inulin in chicory, are also beneficial because they can ease constipation, irritable bowel syndrome and hemorrhoids. Vitamins and minerals found in dark-green vegetables, nuts and seeds, berries and fish are also important for good health. Most functional foods are nutrient-rich whole foods, including fruits and vegetables, grains and legumes. Nutrient-rich beverages, such as fruit juices and smoothies, can be considered functional foods as well, especially when they are marketed to improve specific health outcomes, such as lowering blood pressure or reducing cholesterol.

Market Dynamics:

The functional food market is characterized by continuous product innovations driven by emerging consumer demands and increasing research and development activities. For instance, manufacturers are creating products that cater to the changing needs of consumers such as functional confectioneries, nutrition bars, and functional drinks to target fitness enthusiasts. Moreover, rising awareness of the importance of maintaining a healthy diet and growing preference for convenience food products is fueling the growth of the functional food market. Manufacturers are offering an array of products in the market to cater to the varied requirements of consumers such as weight management, heart health, digestion support, immune system enhancement, and more.

However, the emergence of several startups in the functional foods space is challenging the growth of major players in the market.

Key features of the study:

• This report provides in-depth analysis of the global functional food market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global functional food market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include DANONE, GLANBIA PLC, HEARTHSIDE FOOD SOLUTIONS LLC, MARS, INCORPORATED, MEIJI CO., LTD., NESTLÉ S.A., RAISIO PLC, ROYAL FRIESLANDCAMPINA N.V., SANITARIUM HEALTH FOOD COMPANY, and THE KRAFT HEINZ COMPANY
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global functional food market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global functional food market

Detailed Segmentation:

• Global Functional Food Market, By Ingredient
  • Probiotics
  • Minerals
  • Proteins & Amino Acids
  • Prebiotics & Dietary Fibers
  • Vitamins
  • Others
• Global Functional Food Market, By Product
  • Bakery & Cereals
  • Dairy Products
  • Meat, Fish & Eggs
  • Soy Products
  • Fats & Oils
  • Others
• Global Functional Food Market, By Application
  • Sports Nutrition
  • Weight Management
  • Clinical Nutrition
  • Cardio Health
  • Others
• Global Functional Food Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Rest of World
• Company Profiles
  • DANONE
  • GLANBIA PLC
  • HEARTHSIDE FOOD SOLUTIONS LLC
  • MARS, INCORPORATED
  • MEIJI CO., LTD.
  • NESTLÉ S.A.
  • RAISIO PLC
  • ROYAL FRIESLANDCAMPINA N.V.
  • SANITARIUM HEALTH FOOD COMPANY
  • THE KRAFT HEINZ COMPANY