Functional beverages are a new class of beverage products that help improve the health of consumers. These drinks are aimed at providing a variety of health benefits, including digestive support, cognitive function, improved mood, and more. Functional beverages contain bioactive ingredients, which can provide a wide range of health benefits. They can also enhance the body's immune system, reduce digestive problems, and increase energy levels.

Market Dynamics:

The functional beverage market is currently witnessing a positive growth, driven by the rising health consciousness among consumers worldwide. Moreover, the increasing per capita income is projected to drive the growth of the functional beverage market. Functional beverages offer a variety of benefits to consumers, ranging from energy boost to relaxation benefits. However, manufacturers need to identify the most suitable ingredients to offer these benefits to consumers.

On the other hand, negative impact of the Covid-19 on the global economy is expected to hinder the market growth.

Key features of the study:

• This report provides in-depth analysis of the global functional beverage market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global functional beverage market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include PepsiCo Inc., Red Bull GmbH, The Coca-Cola Company, Danone SA, Monster Beverage Corporation, JAB Holdings Company, General Nutrition Centers Inc., The Hain Celestial Group Inc., Fonterra Co-operative Group, and Amway Corporation
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global functional beverage market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global functional beverage market

Detailed Segmentation:

• Global Functional Beverage Market, By Product Type
  • Energy Drinks
  • Sports Drinks
  • Fortified Juice
  • Dairy and Dairy Alternative Beverage
  • Other Types
• Global Functional Beverage Market, By Distribution Channel
  • Supermarket/Hypermarket
  • Drug Stores and Pharmacies
  • Convenience Stores
  • Online Retail Stores
  • Other Distribution Channels
• Global Functional Beverage Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• COMPANY PROFILES
  • PepsiCo Inc.
  • Red Bull GmbH
  • The Coca-Cola Company
  • Danone SA
  • Monster Beverage Corporation
  • JAB Holdings Company
  • General Nutrition Centers Inc.
  • The Hain Celestial Group Inc.
  • Fonterra Co-operative Group
  • Amway Corporation