The frozen meat market is estimated to be valued at USD 24.85 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031. The global frozen meat market has witnessed significant growth over the past few years owing to changing lifestyles and growing demand for convenience food products. Frozen meat products can be stored for longer durations than fresh meat and provide flexibility in terms of consumption. Rapid urbanization coupled with increasing number of working women joining the workforce have boosted the popularity of frozen meat that saves time for cooking. Moreover, frozen meat is often processed and packaged hygienically with proper handling during freezing and transportation, which increases its shelf life without spoiling the taste and nutrients. Various meat products in frozen form such as beef, pork, chicken, and lamb are readily available across supermarkets, hypermarkets, online retail channels as well as restaurants.
Market Dynamics:
The frozen meat market is driven by growing health consciousness among consumers regarding the risk of foodborne illness from fresh meat products. The longer shelf life of frozen meat allows easier transportation and distribution to remote locations, thereby enhancing availability. Significant expansion of the retail landscape including online grocery platforms in recent years has augmented the sales of frozen meat. However, higher prices of frozen meat compared to fresh meat acts as a restraint. Moreover, preference for fresh produce by a section of consumers inhibits the market growth. New product launches with innovative packaging solutions and rising popularity of private label brands present lucrative opportunities. Intensifying competition among distributors and retailers is prompting them to offer frozen meat products at competitive rates.
Key Features of the Study:
Detailed Segmentation-
Detailed Segmentation-
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