Flavored and functional water are beverages that contain additional substances such as artificial/natural flavors, minerals, vitamins, and sweeteners. Flavored water is a type of purified water with added flavors. It is a combination of mineral water with various fruit juices concentration. Purified water is combined with flavoring and functional water made from herbs, minerals, and vitamins. It also contains micronutrients, which have positive health effects. To gain market supremacy, top brands are spending money and concentrating on new technology. R&D is continually being done to provide consumers with cutting-edge items that suit their preferences. The market for flavored and functional water has grown as a result of mass marketing, branding, and reliable supply networks.

The global Flavored and functional water market is estimated to account for US$ 50.03 Bn in terms of value by the end of 2022.

Market Dynamics

Increasing international trade of such beverages coupled with the expansion of the food and beverage industry is projected to serve major growth opportunities over the forecast period. Growing awareness regarding the health benefits of such healthy drinks is propelling demand for flavored and functional water. Moreover, the rising prevalence of vitamin deficiency disease among consumers is further expected to augment the market growth of Flavored and functional water.

Rapid urbanization coupled with the increasing adoption of healthy lifestyles among urban people thereby increasing preference for Flavored and functional water is propelling the market growth. According to the United Nations, today, 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050. Projections show that rapid urbanization, the gradual shift from rural to urban areas, combined with the overall growth of the world’s population could add another 2.5 billion people to urban areas by 2050.

Key features of the study:

• This report provides in-depth analysis of the global Flavored and functional water  market and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by key players
• This study also provides impact analysis of Coronavirus (Covid-19) pandemic on global Flavored and functional water market.
• It profiles key players in the global Flavored and functional water  market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered as a part of this study are Groupe Danone, Nestle SA, The Coca-Cola Company, PepsiCo, Hint Water, New York Spring Water, Kraft Foods, Balance Water Company, and Sunny Delight Beverages Company
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
• The global flavored and functional water market report caters to various stakeholders in this industry including investors, suppliers, global Flavored and functional water  manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Flavored and functional water  market

Detailed Segmentation:

• Global Flavored and functional water Market, By Products:
  • Flavored Water
  • Functional Water
• Global Flavored and functional water Market, By Region:
  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • Middle East
    • Africa
• Company Profiles
  • Groupe Danone*
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
    • Future Plans
  • Nestle SA
  • The Coca-Cola Company
  • PepsiCo
  • Hint Water
  • New York Spring Water
  • Kraft Foods
  • Balance Water Company
  • Sunny Delight Beverages Company

“*” marked represents similar segmentation in other categories in the respective section.