Fitness tracker is a wearable device or computer application that records a person’s daily physical activity, together with other data relating to their health and/or fitness, such as walking steps, heart rate, running distance, sleep patterns, the number of calories burned, etc.

Market Dynamics:

Increasing prevalence of cardiovascular diseases and obesity, increasing awareness among people about health and fitness, increasing adoption or use of fitness trackers, and the outbreak of COVID-19 (pandemic) are major factors expected to drive growth of the global fitness trackers market.

For instance, in November 2021, Noise and HRX teamed up to launch a range of fitness trackers designed especially for the millennials and GenZ. The newly launched fitness tracker is equipped with prominent features such as a sleep cycle tracker, heart rate and blood pressure monitor, smart DND, and noise health suite for complete care on the go.

Moreover, in August 2021, Fitbit launched a fitness tracker, Fitbit Luxe, in India. The latest fitness tracker comes in as a premium offering for those that want the accuracy of Fitbit‘s fitness tracking features along with a significantly unique design statement.

Key features of the study:

• This report provides in-depth analysis of the global fitness trackers market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2023–2030), considering 2022 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global fitness trackers market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Adidas AG, Apple Inc., Fitbit, Inc., Garmin Ltd., Jawbone, Moov Inc., Xiaomi Inc., Nike, Inc., Lumo Bodytech Inc., and Samsung Electronics Co. Ltd., among others.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global fitness trackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global fitness trackers market.

Detailed Segmentation:

• Global Fitness Trackers Market, By Device Type:
  • Fitness Band
  • Smartwatch
  • Others
• Global Fitness Trackers Market, By Display Type:
  • Monochrome Display
  • Colored Display
• Global Fitness Trackers Market, By Distribution Channel:
  • Online Stores
  • Offline Stores
• Global Fitness Trackers Market, By Compatibility:
  • IOS
  • Android
  • Windows
  • Tizen
  • Others
• Global Fitness Trackers Market, By Geography:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa
• Company Profiles:
  • Adidas AG
  • Apple Inc.
  • Fitbit, Inc.
  • Garmin Ltd.
  • Jawbone, Moov Inc.
  • Xiaomi Inc.
  • Nike, Inc.
  • Lumo Bodytech Inc.
  • Samsung Electronics Co. Ltd.