Sanitary pads/napkins, panty liners, tampons, and feminine hygiene wash are some of the widely used feminine hygiene products. Sanitary pads/napkins, panty liners and tampons are worn by women during menstruation. The feminine hygiene products are segmented into sanitary pads/napkins, panty liners, tampons and feminine hygiene wash. These products are available in various distribution channels such as supermarket, convenience stores, department stores, retail pharmacies, and online purchase.

Market Dynamics

The global feminine hygiene products market has witnessed significant growth in the recent past years, owing to the increasing awareness of female health and hygiene across the world. Based on product type, the global feminine hygiene product market is bifurcated into the sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash. Among these segments, the sanitary napkins/pads dominated the global feminine hygiene products market in 2022, owing to easy availability in distribution channels coupled with initiatives taken by NGO’s regarding female health and hygiene to promote use of sanitary pads. This factor is estimated to boost the demand for sanitary napkins/pads in the coming years.

Moreover, based on the distribution channels, the global feminine hygiene products market is segmented into the supermarket, convenience stores, department stores, retail pharmacies, and online purchase. Among these segments, the supermarkets dominated the global feminine hygiene products market in 2022, due to a wide range of product offering under the same roof for the consumers. This in turn is driving growth of the global feminine hygiene products market during the forecast period.

Furthermore, Asia Pacific region dominated the global feminine hygiene products market in 2022, owing to the easy availability of hygiene products in the market coupled with growing awareness regarding health and hygiene among women in this region. As a result, this scenario is estimated to foster the growth of the global feminine hygiene products market during the forecast timeframe.

Key features of the study:

• This report provides in-depth analysis of the global feminine hygiene products market, market size (US$ Billion, Thousand Unit), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2023–2030).
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, hygiene products, regional outlook, and competitive strategy adopted by the leading players.
• Key companies covered as a part of this study includes, Johnson & Johnson, Procter & Gamble Company, Edgewell Personal Care Company, Kimberly-Clark Worldwide, Inc., SCA, Ontex Group NV, and Lil-Lets.
• It profiles leading players in the global feminine hygiene products market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics.
• The global feminine hygiene products market report caters to various stakeholders in this industry, including investors, product developers, distributors, feminine hygiene products companies, research institutes, new entrants, and financial analysts.
• Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the global feminine hygiene products market.

Detailed Segmentation:

• Global Feminine Hygiene Products Market, By Product:
  • Sanitary Napkins/Pads
  • Tampons
  • Panty liners
  • Menstrual Cup
  • Feminine Hygiene Wash
• Global Feminine Hygiene Products Market, By Distribution Channel:
  • Supermarket
  • Convenience Stores
  • Department Stores
  • Retail Pharmacies
  • Online Purchase
• Global Feminine Hygiene Products Market, By Geography:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • Johnson & Johnson
  • Procter & Gamble Company
  • Edgewell Personal Care Company
  • Kimberly-Clark Worldwide, Inc.
  • SCA
  • Ontex Group NV
  • Lil-Lets.