Erotic lingerie refers to intimate apparel designed to be aesthetically appealing. Rising demand for designer intimates among women for special occasions and increasing popularity of elegant nightwear among couples are some of the key factors driving the market growth. Moreover, growing acceptance of risqué styles and increasing purchasing power of consumers in developing economies are further fueling sales opportunities. However, strict cultural norms and regulations in some countries continue to restraint the market to some extent. Overall, increasing fashion consciousness and growing female participation in the workforce are expected to help the market gain momentum going forward.
Market Dynamics:
The global erotic lingerie market is primarily driven by growing demand from millennials and increased product innovation led by key players. Changing social attitudes and rising female income levels have boosted consumer spending on premium lingerie in recent years. Meanwhile, rising internet penetration coupled with the proliferation of e-commerce platforms has made intimate apparel more accessible to consumers worldwide. However, stringent cultural regulations particularly in Asian and Middle Eastern countries continue to hinder the sales of risqué collections to some degree. Furthermore, high inventory and logistic costs associated with this segment pose challenges for new entrants. Emerging fashion trends such as intimate innerwear for couples and use of organic fabrics in designs present lucrative opportunities for manufacturers.
Key Features of the Study:
- This report provides in-depth analysis of the global erotic lingerie market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global erotic lingerie market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Victoria's Secret, Agent Provocateur, La Perla, Pleasure State, Bordelle, Coco de Mer, Bluebella, Savage X Fenty, Yandy, Hanky Panky, Frederick's of Hollywood, Aerie, Intimissimi, Lingerie by Cami, Skin, Natori, For Love & Lemons, Eberjey, Livia Firth's Eco-Age, and Skims
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global erotic lingerie market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global erotic lingerie market
Detailed Segmentation-
- Product Type Insights (Revenue, USD Bn, 2019 - 2031)
- Bras
- Panties
- Bodystockings
- Teddies and Chemises
- Others
- Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
- Online Retail
- Specialty Stores
- Department Stores
- Others
- Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Victoria's Secret
- Agent Provocateur
- La Perla
- Pleasure State
- Bordelle
- Coco de Mer
- Bluebella
- Savage X Fenty
- Yandy
- Hanky Panky
- Frederick's of Hollywood
- Aerie
- Intimissimi
- Lingerie by Cami
- Skin
- Natori
- For Love & Lemons
- Eberjey
- Livia Firth's Eco-Age
- Skims