Energy Bar are made of cereals, grains, flavoring ingredients, and added nutrients. Their primary purpose is to provide the body with energy in a short period of time. They may be considered functional foods, too, because they contain added nutrients. There are two main types of energy bars: those with added nutrients and functional ones. Generally, an energy bar contains a specific number of calories from carbohydrates, fats, and proteins. It also contains generous amounts of vitamins and minerals.

Market Dynamics:

Growing demand for healthy on-the-go snacking coupled with the increasing health conscious consumers worldwide are major factor driving growth of the energy bar market. Moreover, increasing availability of products in different flavors is again anticipated to foster market growth. Furthermore, growing demand for plant-based energy bar due to increasing trend of veganism is further expected to propel market growth. For instance, a study from DuPont Nutrition & Health, which included 1,000 US consumers, revealed that 52% are eating more plant- based foods. On a global scale, the study found that 65% of consumers are turning to plant-based options.

On the other hand, allergy triggered by ingredient used such as peanuts and other dry fruits is expected to restrict its consumption among consumers. Moreover, high price of bars is again projected to hamper the market growth. 

Key features of the study:

• This report provides in-depth analysis of the global energy bar market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2022–2030), considering 2021 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global energy bar market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Nature Essential Foods Pvt Ltd, Lotus Bakeries, General Mills Inc., Clif Bar & Company, ProBar LLC, Post Holdings Inc., BumbleBar Inc., PepsiCo Inc., Eat Anytime, TORQ Limited, OTE Sports Ltd, Kind LLC, Science in Sports PLC, and Kellogg Company 
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global energy bar market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global energy bar market

Detailed Segmentation:

• Global Energy Bar Market, By Type:
• • Organic
  • Conventional
• Global Energy Bar Market, By Distribution Channel:
• • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Other Distribution Channels
• Global Energy Bar Market, By Geography:
• • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa