The global dry shampoo market has witnessed steady growth in the past few years due to increasing consumer awareness regarding personal hygiene and hair care routines. Dry shampoo has emerged as a convenient alternative to liquid shampoo for quick hair refreshing between regular washes. It works by absorbing excess oil and grease from the scalp and hair roots, giving the appearance of freshly washed hair. The easy-to-use aerosol spray or powder formulations of dry shampoo have found favor among urban consumers with fast-paced lifestyles who have limited time for hair washing daily. Various consumer demographic segments including travelers, gym-goers, and office-goers are driving demand for on-the-go hair care products like dry shampoo.

Market Dynamics:

Rising demand for multi-functional hair care products that can style and freshen hair in lesser time between washes is a key factor driving the dry shampoo market. The easy portability of dry shampoo in spray or powder forms makes it very appealing to consumers. Additionally, increasing economic empowerment of women globally has boosted spending on personal grooming and styling products. However, dry shampoo may leave hair looking dull or limp after extended use. This can restrain market growth to some extent. Moreover, availability of cheaper alternatives from local brands pose competition to major international players. Introduction of natural and nourishing variants by key players exploring herbal and organic ingredients are opening new opportunities in the market.

Key Features of the Study:

• This report provides in-depth analysis of the global dry shampoo market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global dry shampoo market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Church & Dwight Co Inc, Coty Inc., Henkel AG & Company, Kao Corporation, L’Oreal SA, New Avon LLC, Pierre Fabre, Procter & Gamble Company, Revlon Inc, Shiseido Company Ltd, The Estee Lauder Companies Inc., Unilever, BBLUNT, MacAndrews & Forbes (Revlon)
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global dry shampoo market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global dry shampoo market

Detailed Segmentation-

• By Product Type:
• • Paraben Free
  • Gluten Free
  • All Natural
  • Others
• By Form:
• • Aerosol Spray
  • Foam
  • Powder
• By Distribution Channel:
• • Supermarket/ Hypermarket
  • Convenience Stores
  • Online
  • Specialty Stores
  • Drug Stores
  • Others
• By Region:
• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
• • Church & Dwight Co Inc
  • Coty Inc.
  • Henkel AG & Company
  • Kao Corporation
  • L’Oreal SA
  • New Avon LLC
  • Pierre Fabre
  • Procter & Gamble Company
  • Revlon Inc
  • Shiseido Company Ltd
  • The Estee Lauder Companies Inc.
  • Unilever
  • BBLUNT
  • MacAndrews & Forbes (Revlon)