Display Calibration management tools are important for measuring and testing devices which need to operate with precision and accuracy. These tools are used to rectify performance deviations of devices from their standard performance. Standard signage monitor, digital TV, video wall, and professional monitors are some of the devices that need display calibration management tools.
Standard Signage Monitor: Standard signage monitors are used for digital signage indication operations. The main purpose of signage monitors is to provide way-finding/direction information, exhibitions, marketing, and outdoor advertising.
Digital TV: The cost of calibrating the digital TV display ranges between ten to hundreds of dollars depending on the user's requirements. Moreover, market players such as LG are launching products (digital TVs) with automatic calibration features, combined with inbuilt auto display calibration software provided by vendors such as CaIMAN, which is expected to hamper growth of the display calibration management tool market in the near future.
Video Wall: Increasing applications of video walls for different purposes such as advertising and mass gathering events (such as concerts and others) to capture attention of customers is expected to aid growth of the display calibration management tool market
Professional Monitors: Professional monitors are used for different applications such as professional photography & editing, designing, and video editing across different end-use industries such as media & entertainment
Market Dynamics
Increasing Demand for High End Display TV such As Ultra HD and LED TV
The display technology has witnessed continuous innovation and transformation in the past few years. The industry has switched from conventional cathode ray tube (CRT) displays to highly advanced liquid crystal displays (LCD), LEDs, and OLEDs. These advanced displays provide high resolution and ultra-high clarity, which results in increasing adoption of these high end displays. For instance, in August 2018, LG Displays announced that it sold over 1.3 million units of large size OLED panels in first half of 2018, which is twice the total sales of the company in 1st half of 2017.
The high end displays need to be calibrated timely to achieve better power output. Moreover, calibration process adjusts the color temperature and reduce strain on the light-generating parts of display. Therefore, the display screen uses less power. The adoption of calibration process is increasing in high end displays due to the advantages offered by this process. Hence, increasing demand for high end display TV such as Ultra HD and LED TV will drive growth of the display calibration management tool market.
Key features of the study:
Detailed Segmentation
“*” marked represents similar segmentation in other categories in the respective section.
Detailed Segmentation
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