Global digestive health market has been witnessing steady growth over the past few years. Digestive health refers to the normal functioning of the digestive system, which includes proper digestion and absorption of food and regular bowel movements. The digestive health heavily relies on the gut health and overall well-being of an individual. Several factors such as sedentary lifestyle, junk food consumption, antibiotic overuse, and increasing stress levels have negatively impacted people's digestive health worldwide. Subsequently, there has been rising consumer awareness about maintaining digestive health through dietary lifestyle changes and supplements intake.

Market Dynamics:

It is anticipated that an increase in consumer knowledge regarding the significance of dietary supplements, probiotics, and functional foods would be the primary factor driving the market growth. Rising incidence of gastrointestinal (GI) problems, such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and colorectal cancer, is another factor that is contributing to the expansion of the market. The major growth drivers for the global digestive health market include growing incidences of digestive disorders, changing dietary habits, rising health consciousness among consumers, and increasing availability of functional food and beverages fortified with digestive health ingredients. However, lack of awareness in developing regions and high prices of certain supplements are some of the critical challenges for the widespread adoption of digestive health products. The market players have significant opportunities to expand in developing regions by launching cost-effective products and enhancing consumer outreach through informative campaigns.

However, lack of awareness and understanding, fragmented regulatory landscape are expected to hamper the growth of the digestive health market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global digestive health market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global digestive health market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Nestlé S.A., Danone S.A., Procter & Gamble Co., The Kraft Heinz Company, Yakult Honsha Co., Ltd., Chr. Hansen Holding A/S, Bayer AG, Pfizer Inc., Align Technology, Inc., Sanofi SA, Pfizer Inc., The Clorox Company, Reckitt Benckiser Group plc., DSM Nutritional Products Ltd., Church & Dwight Co., Inc., and The Nature's Bounty Co., Probi AB
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global digestive health market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global digestive health market

Detailed Segmentation:

• Global Digestive Health Market, By Product Type:
• • Probiotics
  • Prebiotics
  • Digestive Enzymes
  • Others
• Global Digestive Health Market, By Indication:
• • Irritable Bowel Syndrome (IBS)
  • Inflammatory Bowel Disease (IBD)
  • Gastroesophageal Reflux Disease (GERD)
  • Diarrhea and Constipation
  • Other
• Global Digestive Health Market, By Age Group:
• • Adults
  • Children
  • Elderly
• Global Digestive Health Market, By Distribution Channel:
• • Retail Pharmacies
  • Hospital Pharmacies
  • Online Pharmacies
  • Supermarkets and Hypermarkets
• Global Digestive Health Market, By End User:
• • Hospitals and Clinics
  • Homecare Settings
  • Research Institutes and Laboratories
• Global Digestive Health Market, By Region
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa
• Top Companies in the Global Digestive Health Market:
  • Nestlé SA
  • Danone SA
  • Procter & Gamble Co.
  • The Kraft Heinz Company
  • Bayer AG
  • Yakult Honsha Co., Ltd.
  • Chr. Hansen Holding A/S
  • Align Technology, Inc.
  • Sanofi SA
  • Pfizer Inc.
  • The Clorox Company
  • Reckitt Benckiser Group plc
  • DSM Nutritional Products Ltd.
  • Church & Dwight Co., Inc.
  • The Nature's Bounty Co.