The global dietary supplements market is estimated to be valued at USD 181.07 Bn in 2024 and is expected to reach USD 312.33 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031. The global dietary supplements market has witnessed significant growth over the past couple of decades. Growing awareness about the importance of nutrition and the role of supplements in maintaining good health are boosting the market growth. Dietary supplements help fulfill the nutritional gaps in people due to factors like lack of vitamins and minerals in regular diets or as a result of specific health conditions. The market has benefitted from rising disposable incomes in developing countries which has made supplements more accessible to a wider population base. Innovations introducing new formulations tailored to specific needs have further augmented demand. However, factors like stringent regulatory frameworks and quality certifications still pose challenges for market participants.

 Market Dynamics:

The global dietary supplements market is driven by rising health consciousness, growing geriatric population prone to deficiencies, increasing prevalence of lifestyle diseases, and proliferating e-commerce channels boosting accessibility. However, lack of established quality standards and regulatory policies across various regions restrain the market growth. Opportunities lie in customizing offerings for millennial demographic, leveraging novel delivery platforms, and expanding into untapped rural markets. The market is also witnessing turmoil due to COVID-19 disruptions impacting supply chains and demands. Players require agile strategies to capitalize on evolving consumer preferences.

 Key Features of the Study:

• This report provides an in-depth analysis of the global dietary supplements market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global dietary supplements market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Archer Daniels Midland Company, Abbott Laboratories, Amway Corporation, Bayer AG, Glanbia plc, Herbalife Nutrition Ltd., GlaxoSmithKline plc, Nestlé S.A., Pfizer Inc., DSM Nutritional Products AG, Nature's Bounty Co., Otsuka Holdings Co., Ltd., Pharmavite LLC, GNC Holdings Inc., Suntory Holdings Limited, The Himalaya Drug Company, The Nature's Way Co., XanGo, LLC, USANA Health Sciences, Inc., and NOW Foods
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global dietary supplements market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global dietary supplements market

Detailed Segmentation-

• By Ingredient:
  • Vitamins
  • Botanicals
  • Minerals
  • Protein & Amino Acids
  • Fibers & Specialty Carbohydrates
  • Omega Fatty Acids
  • Others
• By Form:
  • Tablets
  • Powders
  • Liquids
  • Others
• By Application:
  • Weight Loss
  • Sports Nutrition
  • General Wellbeing
  • Immune and Digestive Health
  • Bone and Joint Health
  • Heart Health
  • Others (Beauty Supplements, Anti-Allergies, and Eye Health, etc.)
• By End User:
  • Men
  • Women
  • Senior Citizens
  • Others (Kids and Toddlers)
• By Distribution Channel:
  • Online
  • Offline
    • Hypermarkets/Supermarkets
    • Pharmacies/Drugstores
    • Specialty Stores
    • Practitioners
    • Others
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Archer Daniels Midland Company
  • Abbott Laboratories
  • Amway Corporation
  • Bayer AG
  • Glanbia plc
  • Herbalife Nutrition Ltd.
  • GlaxoSmithKline plc
  • Nestlé S.A.
  • Pfizer Inc.
  • DSM Nutritional Products AG
  • Nature's Bounty Co.
  • Otsuka Holdings Co., Ltd.
  • Pharmavite LLC
  • GNC Holdings Inc.
  • Suntory Holdings Limited
  • The Himalaya Drug Company
  • The Nature's Way Co.
  • XanGo, LLC
  • USANA Health Sciences, Inc.
  • NOW Foods