Infographics - Customer Data Platform Market

Customer Data Platforms allow organizations to integrate and unify their first and third-party data, creating a comprehensive view of each of their customers. This information can then be used for marketing and sales activation. It is not only useful for gaining insights into consumer behavior, it can also help improve the product and services that a company offers. There are a number of options when it comes to choosing a CDP.

In the upcoming years, customer data platforms will likely be a part of every marketing team's toolkit. It is important to ensure that the data that is being stored meets quality standards. Also, it's critical that companies manage the privacy of their customer data.

Market Dynamics:

Increasing spending on marketing and advertising activities is driving the global customer data platform market. Furthermore, the need for actionable insights based on customer data is increasing among the large enterprises.

However, stringent government regulations regarding the use of customer data could hinder the growth of the global customer data platform market. Moreover, the lack of a unified medium for the management of customer data is expected to hamper the growth of the market. It also affects the protection of the customer's data.

Key features of the study:

This report provides in-depth analysis of the global customer data platform market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2022–2030), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global customer data platform market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Zeta Global Corp, Oracle Corporation, mParticle Inc., Salesforce.com Inc., BlueConic, Adobe Inc., Tealium, SAP SE, Acquia Inc., and Segment.Io Inc. (Twilio).
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global customer data platform market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global customer data platform market

Detailed Segmentation:

Global Customer Data Platform Market, By Deployment Mode:
- Cloud
- On-premise
Global Customer Data Platform Market, By Organization Size:
- Small and Medium Enterprises
- Large Enterprises
Global Customer Data Platform Market, By End User:
- Retail and E-commerce
- BFSI
- Media and Entertainment
- IT and Telecommunication
- Healthcare
- Other (Transportation, Hospitality, Government, and Education)
Global Customer Data Platform Market, By Geography:
- North America
- Europe
- Asia Pacific
- Rest of the World
Company Profiles
- Oracle Corporation
- Salesforce.com Inc.
- Adobe Inc.
- SAP SE
- Segment.Io Inc. (Twilio)
- Acquia Inc.
- Tealium
- BlueConic
- mParticle Inc.
- Zeta Global Corp.

Table of Contents

Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
  - Market Definition and Scope
- Executive Summary
  - Market Snapshot, By Deployment Mode
  - Market Snapshot, By Organization Size
  - Market Snapshot, By End User
  - Market Snapshot, By Region
- Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
  - Drivers
    - Rise in importance of maintaining customer satisfaction and relationship
    - Growing analysis of real-time and personalized data
  - Restraints
    - Growing concerns regarding data privacy and security
    - Lack of flexibility of customer data platforms
  - Opportunities
    - Growing awareness regarding customer satisfaction and increasing demand for better shopping experiences
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER’s Analysis
- Merger and Acquisition Scenario
Global Customer Data Platform Market – Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
Global Customer Data Platform Market , By Deployment Mode, 2017-2030, (US$ Bn)
- Introduction
  - Market Share Analysis, 2022 and 2030 (%)
  - Y-o-Y Growth Analysis, 2017 – 2030
  - Segment Trends
- Cloud
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Bn)
- On-premise
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Bn)
Global Customer Data Platform Market , By Organization Size, 2017-2030, (US$ Bn)
- Introduction
  - Market Share Analysis, 2022 and 2030 (%)
  - Y-o-Y Growth Analysis, 2017 – 2030
  - Segment Trends
- Small and Medium Enterprises
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
- Large Enterprises
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
Global Customer Data Platform Market , By End User, 2017-2030, (US$ Bn)
- Introduction
  - Market Share Analysis, 2022 and 2030 (%)
  - Y-o-Y Growth Analysis, 2017 – 2030
  - Segment Trends
- Retail and E-commerce
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
- BFSI
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
- Media and Entertainment
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
- IT and Telecommunication
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
- Healthcare
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
- Other (Transportation, Hospitality, Government, and Education)
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2017-2030,(US$ Billion)
Global Customer Data Platform Market , By Region, 2017-2030, (US$ Bn)
- Introduction
  - Market Share Analysis, By Country, 2022 and 2030 (%)
  - Y-o-Y Growth Analysis, For Country 2017–2030
  - Country Trends
- North America
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2017-2030,(US$ Bn)
  - Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2017-2030,(US$ Bn)
  - Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
- Europe
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2017-2030,(US$ Bn)
  - Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2017-2030,(US$ Bn)
  - Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
- Asia Pacific
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2017-2030,(US$ Bn)
  - Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2017-2030,(US$ Bn)
  - Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
- Rest of World
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2017-2030,(US$ Bn)
  - Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2017-2030,(US$ Bn)
  - Market Size and Forecast, and Y-o-Y Growth, By End User, 2017-2030,(US$ Bn)
Competitive Landscape
- Oracle Corporation
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- com Inc.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Adobe Inc.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- SAP SE
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Io Inc. (Twilio)
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Acquia Inc.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Tealium
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- BlueConic
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- mParticle Inc.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Zeta Global Corp.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Analyst Views
Section
- Research Methodology
- About us

*Browse 24 market data tables and 28 figures on “Global Customer Data Platform Market” - Global forecast to 2030

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9001:2015

27001:2022

CUSTOMER DATA PLATFORM MARKET ANALYSIS

Customer Data Platform Market

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