Curved Televisions Market
The global curved televisions market is estimated to be valued at US$ 5.93 Bn in 2024 and is expected to reach US$ 40.54 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031. Curved televisions offer more immersive viewing experience to the consumers as compared to the conventional flat panel TVs. The curved screen gives a panoramic view and makes the viewers feel as if they are surrounded by the content on TV. This curved design minimizes the distorted edges and provides smooth and natural viewing from any angle in the room. Rising demand for large screen TVs along with premium home entertainment experience has been a key factor driving the adoption of curved TVs globally. Additionally, declining prices of these smart televisions set along with technological advancements have further supplement the market growth. However, higher initial costs as compared to flat panel TVs and limited content specially produced for curved screens remain major challenges for the market.
Market Dynamics:
The global curved televisions market is primarily driven by the growing demand for large screen TVs that can provide theater-like viewing experience at home. Rapid urbanization, rising disposable incomes, and improving living standards in developing regions have significantly boosted the sales of premium TV segments in recent years. Moreover, technological advancements such as Ultra HD resolution, HDR playback, wide color gamut, and slim designs are further attracting consumers towards curved TV models over conventional flat panels. However, higher costs of curved televisions as compared to flat screen TVs remains a key challenge for market growth. Additionally, limited content availability shot specifically for curved screens may also restrict the market expansion to some extent. Nevertheless, declining prices of these smart TVs owing to cut-throat competition among manufacturers is expected to create new opportunities.
Key Features of the Study:
- This report provides in-depth analysis of the global curved televisions market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- Key companies covered as a part of this study include Samsung Electronics Co., Ltd., LG Electronics, Sony Corporation, TCL Corporation, Philips, Hisense, Panasonic, Vizio, and Haier
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global curved televisions market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analysing the global curved televisions market
Market Segmentation
Market Segmentation
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