Cold Pressed Juice Market
Cold pressed juices are obtained by the process of hydraulic pressing of fresh fruits and vegetables, at a certain cooling temperature. Unlike other traditional techniques of juice extraction i.e. by using blades, there is no heat produced during the cold pressing process which helps in keeping the nutrient level intact. Therefore, cold pressed juices are considered more health-beneficial as compared to normally extracted juices. Although the key challenge for manufacturers is the preservation of these cold pressed juices as they possess a low very low shelf-life.
Market Dynamics
The global cold pressed juice market has witnessed growth in the recent few years, owing to the rising trend of using natural ingredient-based products which have more nutritional benefits. These juices have multi-functional benefits such as immunity enhancement and body detoxication. On account of this, there is a rise in demand for cold pressed juices which is expected to foster market growth in forthcoming years. For instance, in May 2022, The ECKES Granini Group introduced Juice Me Up! A new line of concentrated juice packages, in Germany. Three variants of the product are offered: orange, multivitamin, and apricot. Eckes-Granini Group GmbH produces fruit juices and beverages.
On the basis of ingredient type, the global cold pressed juice market is segmented into fruits, vegetables, and mixed fruits & vegetables. Customers are now inclining towards consumption of leafy vegetable-based juices and super fruits such as acai, blueberry, cranberry, and others. This scenario is anticipated to fuel the demand for mixed fruits & vegetable juices, in the next few years.
Key features of the study:
Detailed Segmentation:
Detailed Segmentation:
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