Citral, which is also known as 3,7-dimethyl-2,6-octadienal, is a crystalline, colorless liquid that occurs naturally in lemongrass oil. Derived commonly from lemongrass and litsea cubeba May Chang, it is used as a fragrance and flavoring agent in perfumes, soaps, lotions, and household products. It provides a lemony scent, and is valued for its ability to mask unpleasant odors. Rising consumer preference for natural ingredients and rising popularity of essential oil products c can boost demand for citral from personal care and home care industries. Citral is used in formulation of many types of cosmetic and personal care products including aftershave lotions, bath products, moisturizers, perfumes & colognes, and skin care products. Growing cosmetics & personal care industry is expected to boost growth of the citral market.

Market Dynamics:

 Citral market growth is primarily driven by its increasing application as a flavoring and fragrance agent in various sectors including food & beverages, personal care, home care, and others. Growing consumer preference for natural ingredients coupled with rising demand for aromatherapy and essential oils is driving the market growth. Citral provides fresh, clean, lemony fragrance which makes it a popular choice for perfumes, soaps, detergents, and cleaning products. Changing lifestyle and growing middle-class population are also driving the market growth. However, availability issues pertaining to raw materials that are used for citral extraction and price volatility associated with its natural derivatives can hamper the market growth. Expanding use of citral in products like air fresheners and disinfectants can offer opportunities for the market growth.

Key features of the study:

• This report provides an in-depth analysis of the citral market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the citral market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include BASF SE, Beijing Lys Chemicals Co. Ltd., Indukern SA, Industrial and Fine Chemicals, Kuraray Co. , Privi Specialty Chemicals Limited, Rajkeerth Aromatics and Biotech Pvt. Ltd., Symrise AG, Takasago International Corporation, Vee Kay International, and Zhejiang Xinchecheng Co. Ltd.      
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Citral market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the citral market

Detailed Segmentation:

• By Type
  • Natural Citral
  • Synthetic Citral
• By Application
  • Lemon Essence
  • Vitamin
  • Menthol
  • Others
• By End-use Industry
  • Cosmetics & Personal Care
  • Household Care
  • Pharmaceuticals
  • Food & Beverages
  • Others
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa
• Top Companies in the Citral Market:
  • BASF SE
  • Beijing Lys Chemicals Co. Ltd.
  • Indukern SA
  • Industrial and Fine Chemicals
  • Kuraray Co. Ltd.
  • Privi Specialty Chemicals Limited
  • Rajkeerth Aromatics and Biotech Pvt. Ltd.
  • Symrise AG
  • Takasago International Corporation
  • Vee Kay International
  • Zhejiang Xinchecheng Co. Ltd.