Oral care, also known as oral hygiene, is the practice of keeping the mouth clean and disease-free. It also helps to prevent other issues such as tooth loss, gum disease, and bad breath by regularly brushing and cleaning between your teeth. Oral hygiene needs to be maintained on a regular basis for preventing the occurrence of dental diseases. Oral care products, also called dental care products, are oral products that are used to cleanse the oral cavity, cool the mouth, freshen up the breath, and keep proper oral hygiene. These oral care products can be in the liquid or gel forms.

Market Dynamics

Growing awareness about oral hygiene and technological advancements in oral care products are driving the BRICS oral care market growth. For instance, in February 2021, Hello Products, a company that manufactures oral care products, launched its new, sustainable, and natural oral and personal care products. The company’s products are vegan, cruelty-free, and free from synthetic fragrances, dyes, SLS/sulfates, and parabens. 

The rapidly changing lifestyles and improper diets (including sugar-rich diets) and the increased consumption of alcohol and tobacco have made oral health one of the major public health problems in almost every part of the world. For instance, according to the World Health Organization (WHO), in 2020, the term oral cancer refers to cancers of the lips, other oral structures and the oral cavity. Combined, oral cancers rank as the thirteenth most common cancer in the world and are estimated to affect almost 3.5 billion individuals. Moreover, with the increased expenditure on oral healthcare, worldwide consumers have started taking preventive measures, thus increasing the demand for effective oral care products.

Key features of the study:

• This report provides an in-depth analysis of the BRICS oral care market, and provides market size (US$ Billion) and Compound Annual Growth Rate (CAGR %) for the forecast period (2022-2030), considering 2022 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the BRICS oral care market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• The key companies covered as a part of this study include Colgate-Palmolive, Unilever, Johnson & Johnson, GlaxoSmithKline, and Philips
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future products launches, technology up-gradation, market expansion, and marketing tactics
• The BRICS oral care market report caters to various stakeholders in this industry including investors, suppliers, oral care manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the BRICS oral care market

Detailed Segmentation:

• BRICS Oral Care Market, By Product Type:
  • Toothpaste
    • Gel Toothpaste
    • Non-Gel Toothpaste
  • Mouthwash
    • Flavored
    • Conventional
    • Organic
  • Dental Floss
  • Denture Care
  • Others
• BRICS Oral Care Market, By Country:
  • Brazil
  • Russia
  • India
  • China
  • South Africa
• Company Profiles
  • Colgate-Palmolive
  • Unilever
  • Johnson & Johnson
  • GlaxoSmithKline
  • Philips