Global bluetooth speaker market is estimated to be valued at US$ 13.07 Bn in 2024 and is expected to reach US$ 27.54 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
Report Description:
Global bluetooth speaker market has witnessed tremendous growth in the recent years. Bluetooth speakers provide wireless audio playback of music and media from Bluetooth enabled devices like smartphones, tablets and laptops. With rising trend of wireless connectivity and mobility, Bluetooth speakers have emerged as a popular choice for audio playback on-the-go. The compact and portable form factor of Bluetooth speakers along with improved sound quality makes them suitable for outdoor as well as indoor use. Advancements in audio technology coupled with declining prices of Bluetooth speakers have increased their adoption globally. Moreover, the availability of multiroom audio and voice assistant integration in high-end speakers is boosting demand. However, factors like availability of substitutes and privacy concerns associated with voice assistants may restrain the market growth.
Market Dynamics:
Global Bluetooth speaker market growth is driven by growing consumer preference for wireless and portable audio devices. Rapid urbanization, rising disposable incomes and increasing digitalization boosts the adoption of smart audio devices. Growing penetration of smart devices and smartphones along with easing internet connectivity in developing regions is also driving the market growth. However, factors like availability of substitutes like WiFi and wired speakers and privacy concerns associated with voice assistants are hampering the broader acceptance of Bluetooth speakers. Performance issues related to range and audio quality can also hamper the market growth. Ongoing technological advancements to enhance audio quality, expand wireless range and integrate advanced features like multiroom audio and voice control are widening the scope of Bluetooth speakers. Furthermore, integration of IoT capabilities by leading manufacturers to enable connectivity with other smart home appliances is expected to create offer opportunities for growth over the forecast period.
Key features of the study:
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Key Players
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