Ayurvedic toothpaste contains plant-derived ingredients like prickly-ash bark, which promotes salivation. Ayurvedic herbalists also sell powders containing triphala, a mixture of haritaki, amla, and bibhitaki fruits. These herbs help strengthen gums and astringe mucus membranes. The combination of essential oils found in triphala, amla, and haritaki also acts as a tooth-whitening agent. In addition to its natural freshening properties, Ayurvedic Toothpaste can also help treat toothaches and pyorrhea. It also protects against tartar build-up and sensitivity, as well as bad breath. In addition to its antibacterial and anti-inflammatory properties, Ayurvedic toothpaste also has a fresh and pleasantly scented aftertaste.

Market Dynamics:

The ayurvedic toothpaste market is growing at a rapid rate owing to rising consumer awareness regarding the importance of dental hygiene and the increasing number of people opting for natural products are driving the market. Consumers also prefer natural products over artificial ones because they are less harmful to the body. Moreover, as the number of dental carries is on the rise, leading market players are increasingly focusing on natural oral care products.  Herbal toothpastes contain natural components that help prevent toothaches, freshen breath, and fight tooth decay. In addition, these toothpastes are made with certified organic ingredients.

On the other hand, high penetration of conventional toothpaste is projected to hinder the market growth.

Key features of the study:

• This report provides in-depth analysis of the global ayurvedic toothpaste market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2022–2030), considering 2021 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global ayurvedic toothpaste market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Drug Company, Vicco Laboratories, Unilever PLC, Amway Corporation, GlaxoSmithKline PLC, Auromere, Sunrider International, Procter & Gamble, and The Hain Celestial Group Inc. (Jason Natural Products)
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global ayurvedic toothpaste market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global ayurvedic toothpaste market

Detailed Segmentation:

• Global Ayurvedic Toothpaste Market, By Distribution Channels:
• • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Pharmacies/Drug Stores
  • Other Distribution Channels
• Global Ayurvedic Toothpaste Market, By Geography:
• • Americas
  • Europe
  • Asia-Pacific
  • Middle East & Africa
• Company Profiles:
• • Dabur India Ltd
  • Colgate-Palmolive Company
  • Patanjali Ayurved
  • Himalaya Drug Company
  • Vicco Laboratories
  • Unilever PLC
  • Amway Corporation
  • GlaxoSmithKline PLC
  • Auromere
  • Sunrider International
  • Procter & Gamble
  • The Hain Celestial Group Inc. (Jason Natural Products)