Automotive Interior Materials Market
Automotive interior materials aim at offering comfort to the driver and enhancing the aesthetic appeal of the vehicle. Material of superior quality minimize engine vibrations and act as an effective cabin insulators, thereby enhancing riding experience. The growing consumer demand for premium automotive interior materials and the desire to enhance aesthetic appeal of interiors are projected to propel the global automotive interior materials market growth over the forecast period.
Market Dynamics
Asia Pacific is the most significant shareholder in the global automotive interior material market and is expected to grow during the forecast period. China is the world’s largest automaker and is a host to numerous domestic and international automotive interior materials companies. The rapid growth in middle-class population, as well as first-time buyers in countries such as India and China that demand mid-size vehicles set terms for the automakers to provide lucrative pricing strategies and improve credit evaluation. players in Asia Pacific extensively use aesthetically appealing automotive interiors that are of low prices that help them serve high performance and economically viable cars and other automobiles to a huge price-sensitive customer base. North America and Europe are also highly lucrative regions for automotive interior materials. High purchasing power of the consumers coupled with demand for premium interiors has boosted the market growth in these regions.
Market Trends
The Automotive Interior Materials Market is segmented on the basis of material type, vehicle type, and region, component. Passenger cars segment is expected to project a rapid growth during the forecast period on account of rising demand for personal transportation in emerging economies such as India, China, and ASEAN. Synthetic leather in material type is expected to gain major traction, as the use of leather declines due to environmental concerns arising from its manufacturing process and consumer sentiment regarding animal cruelty in Europe and North America. However, leather is a dominant material segment in premium passenger cars.
Automotive Interior Materials Market - Impact of Coronavirus (Covid-19) Pandemic:
The automotive interior materials market will witness a negative and inferior impact during the forecast period owing to the extensive spread of COVID-19 pandemic. Furthermore, as per Technavio’s pandemic focused research highlights, the market growth is likely to increase compared to 2019. The market is fragmented. Key players in the market have been launching several initiatives and introducing innovative products and services to cater to a larger target audience during the pandemic
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section.
Detailed Segmentation:
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