An aromatherapy diffuser, also known as an essential oil diffuser, disperses essential oils into the air and fills the area with a natural fragrance. Aromatherapy is the practice of using essential oils for therapeutic benefit. In addition to infusing the home with a pleasant aroma, diffusers can positively impact both mental & physical health, easing everything from anxiety to chronic pain. The benefits of aromatherapy help improve the quality of mental and physical health. It also help manage stress and anxiety. Moreover, essential oils help lift mood and make people feel good with just a whiff of their fragrance.

Market Dynamics:

Increasing prevalence of mental health disorders, growing awareness among people about the benefits of aromatherapy, growing demand for essential oils, increasing demand for diffusers, and increase in number of spas and wellness centres across the globe are major factors expected to propel growth of the global aromatherapy diffuser market.

In April 2022, Edens Garden launched two new aromatherapy diffusers to its product portfolio, Aromaride Car Diffuser and Ceramic Stone Diffuser. Aromaride Car Diffuser is an on-the-go diffuser that can be clipped onto a car’s air vents. While, another one is a hanging diffuser that emits essential oils into the air through its natural porous texture without using heat or water.

In June 2021, Saje Natural Wellness revealed its collaboration with The Little Market – a non-profit fair-trade shop that features ethically sourced, artisan-made products, with the aim to enhance the distribution of its aroma diffusers.

Key features of the study:

• This report provides in-depth analysis of the global aromatherapy diffuser market, and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022–2028), considering 2021 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global aromatherapy diffuser market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Saje Natural Wellness, Escents Aromatherapy, Newell Brands Inc., Edens Garden, Organic Aromas, dōTERRA, ZAQ, ArOmis Aromatherapy, Puzhen Life Co. Ltd., and NOW Health Group Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global aromatherapy diffuser market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global aromatherapy diffuser market.

Detailed Segmentation:

• Global Aromatherapy Diffuser Market, By Product Type:
• • Ultrasonic
  • Nebulizer
  • Other Product Types
• Global Aromatherapy Diffuser Market, By Distribution Channel:
• • Supermarkets/ Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail
  • Other Distribution Channels
• Global Aromatherapy Diffuser Market, By Geography:
• • North America
  • Europe
  • Asia-Pacific
  • Middle East and Africa
  • South America
• Company Profiles:
• • Saje Natural Wellness
  • Escents Aromatherapy
  • Newell Brands Inc.
  • Edens Garden
  • Organic Aromas
  • dōTERRA
  • ZAQ
  • ArOmis Aromatherapy
  • Puzhen Life Co. Ltd.
  • NOW Health Group Inc.