ARMENIA CONSUMER GOODS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

The Armenian consumer goods market has been growing steadily over the past decade, driven by rising incomes and spending among Armenian consumers. As one of the fastest growing economies in Eastern Europe, Armenia has seen significant growth in the middle-class population who have greater purchasing power. This has increased the demand for consumer goods across various categories such as food and beverages, personal care, home care, and others. Major players in The Armenia consumer goods market have been expanding their product offerings and investing in branding and marketing to tap into the potential of changing consumer preferences. E-commerce is also emerging as a new sales channel for consumer goods in both urban and rural areas of Armenia.

Market Dynamics:

The Armenian consumer goods market is driven by factors such as rising disposable incomes, growth of organized retail, and shifting demographic trends. However, high inflation and currency fluctuations present challenges. Opportunities lie in targeting the emerging middle class, expanding rural distribution, and boosting e-commerce sales.

Rising income levels especially among urban populations have increased spending capacity. This is a major growth driver for consumer goods ranging from packaged food to home appliances. Growth of supermarkets and hypermarkets has also improved the availability and visibility of branded products. However, high inflation impacts the consumer purchasing power. Currency volatility also influences imports and foreign investments.

Key Features of the Study:

• This report provides in-depth analysis of the Armenia consumer goods market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the Armenia consumer goods market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include K-Town (K-Town Food), Alex Holding, Grand Candy, Kotayk Brewery, Ararat Brandy Factory, Dargett Brewery, Erebuni Brewery, Kilikia Brewery, Pico, Shamshyan, Gini Group, VivaCell-MTS, Ararat-Nairi Group, Ginevra, Golden Gate, Rovshan, Taron, Teghut Brewery, Ararat Food, and Harsnakar
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The Armenia consumer goods market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Armenia consumer goods market

Detailed Segmentation-

• By Product Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Food and Beverages
    • Packaged Foods
    • Fresh Foods
    • Beverages
  • Personal Care Products
    • Skincare
    • Haircare
    • Oral Care
  • Others
• By Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Wholesale Retailers
• Key Players Insights
  • K-Town (K-Town Food)
  • Alex Holding
  • Grand Candy
  • Kotayk Brewery
  • Ararat Brandy Factory
  • Dargett Brewery
  • Erebuni Brewery
  • Kilikia Brewery
  • Pico
  • Shamshyan
  • Gini Group
  • VivaCell-MTS
  • Ararat-Nairi Group
  • Ginevra
  • Golden Gate
  • Rovshan
  • Taron
  • Teghut Brewery
  • Ararat Food
  • Harsnakar