Functional food is considered as enhanced or enriched foods that provides essential nutrients such as vitamins and minerals for the healthy body and heart. Omega-3 fatty acids such as  Eicosapentaenoic acid (EPA), and Docosahexaenoic acid (DHA) helps in preventing heart attacks, blood clots, and improves elasticity of blood vessels, owing to which companies in the region are focused on launching new products having omega-3 as ingredients.

For instance, Cargill launched  IngreVita, a new omega-3 oil blend. The oil blend is enriched with omega-3 such as DHA and EPA which is significant for heart health.  Cargill markets is a leading company as the consumer brands of edible oils such as Nature Fresh, Gemini, Sweekar, Leonardo Olive Oil, Rath, and Sunflower brand of hydrogenated fats. Cargill Inc (Cargill) is an agribusiness company, providing products and services in the food, financial products, agricultural, industrial and risk management fields. It carries out the marketing, processing, and distribution of grains, oilseeds, sugar, meat and other food products, as well as cotton.

Market Dynamics

Increasing adoption of online channel for the sale of the products is expected to drive the APAC heart health functional food market growth. For instance, in October 2019, GM Farm, a Korea-based health food supplement brand, launched its functional food products on Rakuten, an e-commerce site, in Japan. The company launched its pro-biotic products for women, the folic acid for father and mothe,r and reformed triglycerides (rTG) form omega-3.

 APAC heart health functional food market is estimated to account for US$ 883.8 Mn in terms of value by the end of 2030.

Japan is expected to hold significant market share in terms of value, owing to rising heart health awareness coupled with increasing adoption of the online channel.s.

Key features of the study:

• This report provides in-depth analysis of APAC (Asia Pacific) heart health functional food market and provides market size (US$ million) and compound annual growth rate (CAGR %) for the forecast period (2023–2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
• It profiles leading players in the APAC heart health functional food market based on the following parameters–Company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered as a part of this study includes Marico Ltd., Kellogg Company, Raisio Plc, Nestle S.A., Kalbe Farma Tbk, Associated British Foods, Ruchi Soya Industries Ltd., Bagrry’s India Ltd., PepsiCo, Inc., and ConAgra Foods, Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future products launches, technology up-gradation, market expansion, and marketing tactics
• APAC heart health functional food market report caters to various stakeholders in this industry including investors, suppliers, functional food manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the APAC heart health functional food market

Detailed Segmentation:

• APAC Heart Health Functional Food Market, By Product Type
  • Breakfast Cereals
  • Dairy Products
  • Edible Oil
  • Nutritional Bars
  • Others (Eggs & Wine)
• APAC Heart Health Functional Food Market, By Distribution Channel
  • Hypermarket
  • Supermarket
  • Departmental Store
  • Grocery/ Retailer
• APAC Heart Health Functional Food Market, By Country
  • India
  • China
  • Japan
  • Singapore
  • Indonesia
  • Thailand
  • Malaysia
• Company Profiles
  • Marico Ltd *
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
    • Future Plans
  • Kellogg Company
  • Raisio Plc
  • Nestle S.A.
  • Kalbe Farma Tbk
  • Associated British Foods
  • Ruchi Soya Industries Ltd
  • Bagrry’s India Ltd
  • PepsiCo, Inc.
  • ConAgra Foods, Inc.

“*” marked represents similar segmentation in other categories in the respective section.