The global animation and VFX market is witnessing rapid growth in recent years. Factors such as rising demand for high-quality animated content from entertainment and media industries, proliferation of online streaming platforms, growth of mobile gaming industry, and increasing adoption of visual effects in live-action films are fueling the growth of the market. Animation and VFX are widely used in various genres including movies, television, video games, web series, and advertisements. With increasing innovations in animation and VFX technologies, it is becoming possible to create high-definition content at lower costs which is supporting wider application of these technologies. The animation and VFX market is expected to further grow significantly during the forecast period on account of emerging opportunities in areas such as virtual reality and augmented reality.

Market Dynamics:

The key drivers propelling the growth of the global animation and VFX market are growing popularity of animation and VFX-based movies and television shows across the world and increasing investments by media and entertainment companies in animated and VFX content. In addition, proliferation of online video streaming platforms and the live-action/movie trailer industry has opened new avenues for the application of animation and VFX technologies. However, high initial investment and production costs involved in animation and VFX production is a major challenge for market players. In addition, availability of free and pirated video content affects the revenue generation of companies. On the bright side, increasing demand for animated and VFX-rich content from industries, such as mobile gaming, virtual reality, and augmented reality, is expected to create new opportunities for further growth of the market.

Key Features of the Study:

- This report provides in-depth analysis of the global animation and VFX market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year

- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global animation and VFX market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include Adobe Inc., Animal Logic, Digital Domain, Framestore, Industrial Light & Magic (ILM), Luma Pictures, Method Studios, MPC (Moving Picture Company), Pixar Animation Studios, Rhythm & Hues, Sony Pictures Imageworks, Technicolor Creative Studios, The Mill, Weta Digital, and Worldwide FX

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- The global animation and VFX market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global animation and VFX market

Detailed Segmentation:

• By Animation Platform
  • Television and OTT
  • Films
  • Advertisement
  • Gaming
  • Other (Ed-tech, etc.)
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Adobe Inc.
  • Animal Logic
  • Digital Domain
  • Framestore
  • Industrial Light & Magic (ILM)
  • Luma Pictures
  • Method Studios
  • MPC (Moving Picture Company)
  • Pixar Animation Studios
  • Rhythm & Hues
  • Sony Pictures Imageworks
  • Technicolor Creative Studios
  • The Mill
  • Weta Digital
  • Worldwide FX