Advanced video coding (AVC) is a standard of video compression based on motion-compensated, block-oriented coding. It uses intra-frame and inter-frame prediction techniques to reduce video bitrates by encoding differences between frames instead of encoding each frame individually. The process can result in higher compression efficiency than MPEG-2, however, it may also slightly decrease visual quality. Choosing the right video codecs, encoding settings, and file formats is an important consideration when building a streaming media experience. This choice has a direct impact on how much bandwidth is consumed and the visual quality of the videos.

Market Dynamics:

The global advanced video coding (AVC) market is expected to witness strong growth in the coming years, owing to factors such as the rise in popularity of video streaming, the growing use of cloud services for storing data, and cloud video encoding technology. Several popular video codecs are used today to compress digital video to reduce the size of a file for storage and transmission. Demand for this technology continues to increase all over the world due to aforementioned factors. The key drivers propelling the advanced video coding (AVC) market growth are the rising demand for HD and ultra HD video content across various platforms, the growing adoption of OTT video services globally. The development of 5G networks and the integration of HEVC standard are expected to generate significant opportunities for advanced video coding (AVC) market players in the coming years.

However, the high cost of hardware video coding and the limited capability of delivering 4k streaming as well as broadcasting services are likely to hinder growth of the global advanced video coding (AVC) market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global advanced video coding (AVC) market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global advanced video coding (AVC) market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Qualcomm Incorporated, Apple Inc., ZTE Corporation, Cisco Systems Inc., Ericsson AB, Google LLC, Panasonic Corporation, Microsoft Corporation, Broadcom Inc., Intel Corporation, Huawei Technologies Co. Ltd., NVIDIA Corporation, Samsung Electronics Co. Ltd., Amazon.com Inc., and Sony Corporation
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global advanced video coding (AVC) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global advanced video coding (AVC)  market

Global Advanced Video Coding (AVC) Market Detailed Segmentation:

• By Type: 
  
  • 8Mbps
  • 12Mbps
  • 16Mbps
  • Other
• By Application: 
  
  • Broadcast
  • Surveillance
  • Others
• By Region:
  
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profile
  • Apple Inc.
  • Cisco Systems Inc.
  • Google LLC
  • Microsoft Corporation
  • Intel Corporation
  • NVIDIA Corporation
  • Amazon.com Inc.
  • Sony Corporation
  • Samsung Electronics Co. Ltd.
  • Huawei Technologies Co. Ltd.
  • Broadcom Inc.
  • Panasonic Corporation
  • Ericsson AB
  • ZTE Corporation
  • Qualcomm Incorporated