RHEOLOGY MODIFIERS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

The rheology modifiers market is estimated to be valued at USD 9.40 Bn in 2025 and is expected to reach USD 12.79 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 4.5% from 2025 to 2032. Rheology modifiers are specialty additives added in small quantities to industrial formulations and finished products to modify their flow properties and enhance performance. They are primarily used to prevent pigments and fillers from separating in paints and coatings. Rheology modifiers aid in improving the leveling, brushability, sprayability and sag resistance of paints. They also help achieve desirable rheological characteristics like pseudo-plasticity and thixotropy. Rising usage in paints & coatings, increasing construction spending and growing automotive industry are some of the major factors driving the growth of the rheology modifiers market.

 Market Dynamics:

The global rheology modifiers market growth is driven by the rising consumption of paints & coatings across various industries. Rapid urbanization and growing construction activities in developing nations have increased the demand for paints and coatings, which in turn is fueling market growth. Furthermore, rising automotive production along with stringent environmental regulations regarding VOC emissions from paints is pushing the usage of rheology modifiers. However, availability of substitutes and volatility in raw material prices could hamper market growth. On the other hand, development of bio-based and environment-friendly rheology modifiers presents significant opportunities for players.

 Key Features of the Study:

• This report provides in-depth analysis of the global rheology modifiers market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global rheology modifiers market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include BASF SE, The Dow Chemical Company, Lubrizol Corporation, Clariant, Arkema, Croda International Plc., Ashland, Akzo Nobel N.V., Elementis Plc., BYK Additives & Instruments, Harmony Additives Private Limited, and Imperial Industrial Minerals Company.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global rheology modifiers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global rheology modifiers market.

Market Segmentation

• Type:
  • Organic
    • Cellulosic
    • Polyurethanes
    • Polycrylates
    • Castor Oil
    • Others
  • Inorganic
    • Clays
    • Silicas
    • Others
• Application:
  • Household Products
    • Homecare
    • Soaps and detergent
    • Others
    • Paints & coatings
    • Adhesives & sealants
    • Personal Care Products
  • Inks
  • Pharmaceutical
  • Building & Construction
  • Oil & Gas
  • Others
• Regional:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • BASF SE
  • The Dow Chemical Company
  • Lubrizol Corporation
  • Clariant
  • Arkema
  • Croda International Plc.
  • Ashland
  • Akzo Nobel N.V.
  • Elementis Plc.
  • BYK Additives & Instruments
  • Harmony Additives Private Limited
  • Imperial Industrial Minerals Company