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Packaging is a system for corralling and protecting a product from damage. It plays a vital role in the safe storage and hygienic handling of a product. Moreover, it also provides protection from environmental factors such as dust, moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the product to customers. Elegant packaging design... View more
Packaging is a system for corralling and protecting a product from damage. It plays a vital role in the safe storage and hygienic handling of a product. Moreover, it also provides protection from environmental factors such as dust, moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the product to customers. Elegant packaging design with various color schemes and designs has an impact on consumer demand as it can sway the preference of customers. Aesthetically appealing packaging is meant to reflect the quality of the product and hence serves both brand promotion and advertising purposes. Packaging is of two types, rigid and flexible. Flexible packaging is any package whose shape can be readily changed. Examples of flexible packaging include bags and pouches. Rigid packaging includes boxes, trays, cans, bottles, and pots and is the dominant market segment.
The packaging materials that are used commonly include plastic, metal, brick cartons, paper, cardboard, and glass. These materials are used in the various end-use industries depending on packaging requirements. For instance, aluminum and tin are used to store food & beverages in cans owing to corrosion resistant properties of these metals which ensure that the product is not contaminated. Similarly, alcohol is typically stored and sold in glass bottles as they look visually appealing and have a longer shelf life than plastic bottles.
The end users of packaging materials include food beverages, electronics, pharmaceuticals, personal care, textile, consumer goods, and chemical processing. The largest end user of packaging materials is the food and beverages industry owing to increasing demand for packaged food in emerging economies. Pharmaceutical companies rely on packaging in order to protect and promote their products, meet regulations, and increase patient compliance. Especially, the use of plastic is preferred due to high dimensional stability, moisture barrier, strain resistance, low water absorption, and resistance to heat.
Plastic is the most used packaging material. It is also lightweight, strong and cheap to procure in the current market. Plastic packaging materials are manufactured from petroleum and its derivatives, and are used in various end user industries. Polyethylene terephthalate (PET) is used as primary feedstock in the manufacture of plastic bottles which finds large application in food & beverages, pharmaceuticals and cosmetics industries due to its high durability, light weight, low cost and recyclability. However, stringent government regulations imposed on the petroleum and chemicals industry due to emissions of CO2 and greenhouse gases, and fluctuation of crude oil prices are the factors that expected to hinder the growth of the global plastic packaging market. However, plastics are non-biodegradable and end up in landfills. Therefore, a shift towards sustainable packaging materials such as paper, paperboard, cardboard, metal and glass has been observed in the recent past. Utilization of sustainable packaging in increasing due to growing environmental awareness among the populace.
Opportunities
The growing disposable income, increasing consumer preference for packaged goods, and the expanding retail industry, especially in Asia Pacific and Latin America, are factors that are favouring growth of this industry. For instance, according to the India Brand Equity Foundation (is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India), the retail market in India is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015.
Also, increasing awareness regarding food contamination has intensified the packaging market growth. Asia Pacific is the largest and fastest growing market. The advent of online shopping and consumption of cosmetics has resulted in a booming market in countries such as India, China, and Indonesia. Moreover, the “Make in India” campaign by the Indian government is expected to have a positive impact on the growth of the packaging industry in India. North America is a leading market for paper packaging. The industry in North America recycles up to 70% of its used paper, according to the U.S. Forest and Paper Association. In Europe, the European Paper Recycling Council aims to achieve 74% recycling in the European Union. The paper packaging industry in North America and Europe is expected to serve as a model for emerging markets.
Challenges
The environmental concerns regarding plastic packaging are expected to hamper growth of the packaging industry to some extent. Moreover, the preferred substitute to plastic is paper which, although recyclable, involves logging of forest areas. This has resulted in stringent packaging regulations. Constantly fluctuating oil price is also affecting the market growth. Also, leaching of chemicals from packaging into the product is a major concern. Cases of toxic packaging have been observed in China which has affected consumer demand.
Regulatory Scenario
Stringent government regulations and time consuming approval process before launching commercially, has led manufacturers to obtain approvals prior to distribution. For instance;
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Published Date : Mar 2023
Honeycomb packaging is made by the conglutination of paper bands into a series of hexagons that are similar to the honeycomb structure, and are then sandwiched between two sheets. The properties of honeycomb packaging are low material consumption, low weight, difficul... View more
Published Date : Mar 2023
Packaging Institute International defined packaging as the enclosure of products or items in a wrapped pouch, bag, box, cup, tray, can, tube, bottle or other any container form for avoiding containment, for protection, preservation, commutation, utility, and performan... View more
Published Date : Mar 2023
Bag-in-box is an enhanced packaging method for semi-liquids and liquids that aims to extend their shelf life. The bag-in-box packaging system was developed as a restructuring solution to the problems associated with packaging paste-textured and liquid food products su... View more
Published Date : Feb 2023
The global injection molding materials market was valued at US$ 271.6 Billion in 2022 and is expected to exhibit a CAGR of 5.57%, in terms of revenue and expected to reach at US$ 419.1 Billion over the forecast period (2023 – 2030). ... View more
Published Date : Jan 2023
Edible packaging refers to a packing that is edible and biodegradable. For example, candy, cookies, jams, and jellies are packed in such a way that it can be broke down into smaller particles, the edible packaging has the natural decomposition process and it does not ... View more
Published Date : Dec 2022
Loose fill packaging materials offer cost-effective protection to lightweight products against vibration or shock during handling or shipping. This packaging material is flexible and therefore, fills the empty spaces in the outer packaging. ... View more
Published Date : Oct 2022
Flexible packaging is any package or any part of a package whose shape can be readily changed. They are produced from materials such as polyethylene, nylon, polystyrene, and polypropylene. There are different types of flexible packaging including pouches, bags, carded... View more
Published Date : Apr 2022
Reusable plastic containers is used in various end-use industries such as food and beverages, automotive units, pharma units, and medical sectors along with consumer goods. Durable materials such as wood, plastic, and metal are used to create returnable or reusable pa... View more
Published Date : Mar 2022
Egg packaging provides protection to eggs from damage during transportation and storage. Various types of packaging materials are used for egg packaging such as paper, plastic, and other materials. Factors such as growth of the food packaging industry, rising demand for convenience food products,... View more
Published Date : Mar 2020
BFS technology (Blow fill technology), is a type of aseptic technique that is used for liquid packaging in containers. The main purpose of BFS technology is to seal, form, and fill containers without the inference of humans. This technology is widely used to produce a... View more
Published Date : Mar 2020
Lubricant is a substance which is used to reduce friction between surfaces. Lubricant packaging is used to store the lubricants for long time. Among material types, plastic is a highly preferred material for the packaging of lubricants since they are cost-effective an... View more
Published Date : Dec 2019
Counterfeit pharmaceuticals are the fake medicines, which would be either contaminated or would contain wrong ingredients. The anti-counterfeit packaging is a process of ensuring that the medical products are being packaged securely, which would be further helpful in ... View more
Published Date : Apr 2019
Rigid plastic packaging products include bottles & jars, containers, caps & closures, cups, and trays. The products are manufactured through various processes including thermoforming, injection molding, blow molding and injection blow molding. The packaging pr... View more
Published Date : Mar 2019
Good packaging increases the standard of an already strong product and provides its customer with a memorable unboxing experience. Customers look for more innovative and creative packaging options due to increasingly diverse needs. Therefore, changing consumer prefere... View more
Published Date : Sep 2018
Loose fill packaging materials offer cost-effective protection to lightweight products against vibration or shock during handling or shipping. This packaging material is flexible and therefore, fills the empty spaces in the outer packaging. It is most widely used to f... View more
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