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Packaging is a system for corralling and protecting a product from damage. It plays a vital role in the safe storage and hygienic handling of a product. Moreover, it also provides protection from environmental factors such as dust, moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the product to customers. Elegant packaging design... View more
Packaging is a system for corralling and protecting a product from damage. It plays a vital role in the safe storage and hygienic handling of a product. Moreover, it also provides protection from environmental factors such as dust, moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the product to customers. Elegant packaging design with various color schemes and designs has an impact on consumer demand as it can sway the preference of customers. Aesthetically appealing packaging is meant to reflect the quality of the product and hence serves both brand promotion and advertising purposes. Packaging is of two types, rigid and flexible. Flexible packaging is any package whose shape can be readily changed. Examples of flexible packaging include bags and pouches. Rigid packaging includes boxes, trays, cans, bottles, and pots and is the dominant market segment.
The packaging materials that are used commonly include plastic, metal, brick cartons, paper, cardboard, and glass. These materials are used in the various end-use industries depending on packaging requirements. For instance, aluminum and tin are used to store food & beverages in cans owing to corrosion resistant properties of these metals which ensure that the product is not contaminated. Similarly, alcohol is typically stored and sold in glass bottles as they look visually appealing and have a longer shelf life than plastic bottles.
The end users of packaging materials include food beverages, electronics, pharmaceuticals, personal care, textile, consumer goods, and chemical processing. The largest end user of packaging materials is the food and beverages industry owing to increasing demand for packaged food in emerging economies. Pharmaceutical companies rely on packaging in order to protect and promote their products, meet regulations, and increase patient compliance. Especially, the use of plastic is preferred due to high dimensional stability, moisture barrier, strain resistance, low water absorption, and resistance to heat.
Plastic is the most used packaging material. It is also lightweight, strong and cheap to procure in the current market. Plastic packaging materials are manufactured from petroleum and its derivatives, and are used in various end user industries. Polyethylene terephthalate (PET) is used as primary feedstock in the manufacture of plastic bottles which finds large application in food & beverages, pharmaceuticals and cosmetics industries due to its high durability, light weight, low cost and recyclability. However, stringent government regulations imposed on the petroleum and chemicals industry due to emissions of CO2 and greenhouse gases, and fluctuation of crude oil prices are the factors that expected to hinder the growth of the global plastic packaging market. However, plastics are non-biodegradable and end up in landfills. Therefore, a shift towards sustainable packaging materials such as paper, paperboard, cardboard, metal and glass has been observed in the recent past. Utilization of sustainable packaging in increasing due to growing environmental awareness among the populace.
Opportunities
The growing disposable income, increasing consumer preference for packaged goods, and the expanding retail industry, especially in Asia Pacific and Latin America, are factors that are favouring growth of this industry. For instance, according to the India Brand Equity Foundation (is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India), the retail market in India is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015.
Also, increasing awareness regarding food contamination has intensified the packaging market growth. Asia Pacific is the largest and fastest growing market. The advent of online shopping and consumption of cosmetics has resulted in a booming market in countries such as India, China, and Indonesia. Moreover, the “Make in India” campaign by the Indian government is expected to have a positive impact on the growth of the packaging industry in India. North America is a leading market for paper packaging. The industry in North America recycles up to 70% of its used paper, according to the U.S. Forest and Paper Association. In Europe, the European Paper Recycling Council aims to achieve 74% recycling in the European Union. The paper packaging industry in North America and Europe is expected to serve as a model for emerging markets.
Challenges
The environmental concerns regarding plastic packaging are expected to hamper growth of the packaging industry to some extent. Moreover, the preferred substitute to plastic is paper which, although recyclable, involves logging of forest areas. This has resulted in stringent packaging regulations. Constantly fluctuating oil price is also affecting the market growth. Also, leaching of chemicals from packaging into the product is a major concern. Cases of toxic packaging have been observed in China which has affected consumer demand.
Regulatory Scenario
Stringent government regulations and time consuming approval process before launching commercially, has led manufacturers to obtain approvals prior to distribution. For instance;
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Published Date : Apr 2024
The global sachet packaging market is estimated to be valued at US$ 9.22 Bn in 2024, growing at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031. The global sachet packaging market has been witnessing significant growth in the recent past owing to the ri... View more
Published Date : Apr 2024
The Global E-Commerce Packaging Market is estimated to be valued at USD 93.32 Bn in 2024 and is expected to exhibit a compound annual growth rate (CAGR) of 17.1% from 2024 to 2031. The growing e-commerce industry has greatly influenced packaging trends and demands glo... View more
Published Date : Apr 2024
The recyclable packaging market is estimated to be valued at USD 30.53 Bn in 2024 and is expected to reach USD 41.27 Bn by 2031, growing at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031. The recyclable packaging market has witnessed significant growth... View more
Published Date : Mar 2024
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Published Date : Mar 2024
Global tobacco packaging market is estimated to be valued at USD 19.36 Bn in 2024 and, exhibiting a compound annual growth rate (CAGR) of 4.8% from 2024 to 2031. Global tobacco packaging market has witnessed significant growth globally over the past few years. Tobacco... View more
Published Date : Mar 2024
Global rigid packaging market is estimated to be valued at USD 227.36 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031. Global rigid packaging market refers to packaging products manufactured using rigid materials such as plastics,... View more
Published Date : Mar 2024
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Published Date : Mar 2024
The blister packaging market is estimated to be valued at USD 31.83 Bn in 2024 and is expected to reach USD 51.78 Bn by 2031. Blister packaging is a term used for several types of pre-formed plastic packaging used for small consumer goods, foods, and for pharmaceutica... View more
Published Date : Mar 2024
The Glass Packaging Market is estimated to be valued at USD 71.97 Bn in 2024 and exhibit a compound annual growth rate (CAGR) of 4.1% from 2024 to 2031. The glass packaging market has been growing steadily over the past few decades. Glass is a versatile material that ... View more
Published Date : Mar 2024
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Published Date : Mar 2024
The biodegradable packaging market is estimated to be valued at USD 111.55 Bn in 2024, growing at a compound annual growth rate (CAGR) of 6% from 2024 to 2031. The growing awareness about environment protection and depletion of natural resources has led to a rise in t... View more
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