YOGA MAT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In June 2023, Shri Manoj Kumar, Chairman, Khadi and Village Industries Commission, (KVIC) launched the 'Khadi Yoga Mat' at KVIC Headquarters in Mumbai, India
• In 2022, YogiFi launched its second-generation AI yoga mat YogiFi Gen 2 and YogiFi Gen 2 Pro
• In 2021, MevoFit introduced 100% Organic Cork Yoga Mat with TPE Padded Base
• In January 2020, Target launched an active wear brand ‘All in Motion’ that consists of a wide range of active wear products such as leggings, yoga mats, hand weights, and many other products to provide an efficient exercise solution to consumers

Definition: The yoga mat market caters to the large and growing community of yoga practitioners worldwide. This market provides a wide variety of exercise mats designed specifically for yoga. Yoga mats are thicker, longer, and more durable than standard exercise mats in order to provide stability, cushioning, and grip during various yoga poses and sequences. Key players in the yoga mat market offer mats in different thicknesses, sizes, styles and materials like PVC, rubber, cotton, or bamboo to suit different yoga routines, body types