One of the main challenges for the wrist dive computer market is the dominance of a handful of major manufacturers who control a large proportion of the market. This concentration creates high barriers to entry for new players. Additionally, many divers are reluctant to change devices once they find one they like, creating customer loyalty challenges. Advanced technological features require large research and development investments, which can be difficult for smaller companies.
Market Opportunities: Risk of device malfunction under water
As diving continues to grow in popularity among recreational enthusiasts and professionals alike, demand for dive computers is also increasing. Products with innovative new features around navigation, safety and user experience could appeal to both new and experienced divers looking to upgrade. Expanding into related water activities like surfing and fishing could also open new market segments. Partnerships providing bundled equipment and training offerings present opportunities for growth.
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