WELLNESS SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)
The wellness supplements market faces several challenges. With an oversaturation of products, it is difficult for brands to differentiate themselves and build consumer loyalty. Customers often struggle to understand scientific jargon on labels and the actual health impacts of ingredients. Strict regulatory guidelines make it challenging to release new innovations. Additionally, the threat of counterfeit supplements circulating online and in local markets erodes trust in the overall industry.
Market Opportunities: Growing demand for tailored supplements
The mainstreaming of wellness concepts means more people are actively seeking supplements to support their health goals. An aging population demands products promoting longevity and active lifestyles. Tailored supplements designed for specific demographic needs present an avenue for growth. Emerging research validating ingredients like adaptogens and nootropics piques interest. Novel delivery forms beyond pills could attract new audiences.
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