WEIGHT LOSS SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Market Concentration and Competitive Landscape

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Key Developments:

• In March 2024, Novo Nordisk, a global healthcare company, announced that the U.S. FDA had extended its approval for Wegovy. This new approval includes the reduction of major cardiovascular events, such as heart attacks and strokes, in adults with heart disease who are obese or overweight, in combination with a reduced calorie diet and increased physical activity.
• In February 2024, Herbalife, a global nutrition company, unveiled its Herbalife GLP-1 Nutrition Companion. This new line combines food and supplements, available in both Classic and Vegan options, to provide consumers in the U.S. and Puerto Rico with a diverse range of flavors for weight management and nutrition.
• In January 2024, Abbott, a U.S.-based health and nutrition company, launched its new PROTALITY brand. The line features a high-protein nutrition shake, designed to help adults manage weight loss while preserving muscle mass and ensuring optimal nutrition.
• In January 2024, GNC, a U.S.-based leader in health and wellness products, introduced GNC Total Lean GlucaTrim, a multi-action weight loss supplement. This innovative formula helps with weight and inch reduction while preserving lean muscle mass and supporting healthy blood sugar and insulin levels. In February 2024, Herbalife, a global nutrition company, unveiled its Herbalife GLP-1 Nutrition Companion. This new line combines food and supplements, available in both Classic and Vegan options, to provide consumers in the U.S. and Puerto Rico with a diverse range of flavors for weight management and nutrition.

Top Strategies Followed by Global Weight Loss Supplements Market Players

• Established Players: Leading companies prioritize extensive research and development to innovate high-performance products.
  • For instance, In January 2024, Abbott Laboratories expanded its nutrition drink portfolio in February 2024 to cater to individuals on weight loss medications, demonstrating a commitment to product innovation.
• Mid-Level Players: Mid-level companies focus on delivering quality, budget-friendly products. For instance, BodyFit, a British startup, offers weight loss supplements like the T5 Black Fat Burner, targeting price-sensitive consumers while maintaining quality.
  • For instance, Alliances with major industry players are crucial for market presence. In March 2023, WW International Inc. acquired Weekend Health’s Sequence, a weight management platform, for US$ 132 million, enhancing its digital offerings and market reach.
• Small-Scale Players: Small brands often target niche demographics or therapeutic areas ignored by larger corporations. For example, some focus on vegan probiotic supplements for the growing number of vegans. Others offer products aimed at performance-related goals like muscle gain. By zeroing in on specific health segments, small companies can scale up gradually without direct competition from industry giants.

Emerging Startups - Weight Loss Supplements Industry Ecosystem

• Startups such as Lumen are developing advanced technologies like metabolic tracking devices that help users optimize their weight loss efforts. These innovations can significantly influence market dynamics by providing personalized insights into metabolic health.
• Startups like Verdiva Bio are developing advanced weight loss solutions. In January 2025, Verdiva Bio secured US$ 411 million in venture financing to advance its oral, weekly weight-loss medication into Phase 2 clinical trials.
• Startups like Kyndra focus on sustainability by offering eco-friendly weight loss products made from natural ingredients. This approach not only meets consumer demand for sustainable practices but also contributes to reducing the industry’s environmental footprint.
• In December 2024, U.K.-based scientists developed Elcella, a low-cost supplement claiming to reduce appetite and calorie intake without the side effects associated with weight loss injections.