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Changing needs and expectations of younger client segments
Along with growing affluence across emerging markets, the makeup of the global high-net-worth population is also changing as younger generations of clients assume greater wealth responsibilities. Younger clients today have been brought up in a digital era and have priorities very different from past generations. They expect swift, engaging, and personalized interactions across any channel resembling their day-to-day experiences. Catering to the needs of millennials and younger clients essentially requires a complete overhaul of how wealth management services are designed and delivered. While traditional advisory models focused heavily on in-person meetings, research reports and newsletters, the new demographic wants planning administered through streamlined digital access mirroring everyday apps. They also have greater emphasis on sustainability, impact and tech-enabled goals like healthcare expense projection. Comprehensive wealth management platforms providing customized digital experiences, automated goal-based investing as well as integrated ESG capabilities have therefore emerged as a necessity for advisory firms to attract and retain clients of the future.
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