Waterproof Makeup Market, By Product Type (Face Makeup, Eye Makeup, Lip Makeup, and Others), By Form (Liquid, Gels, and Powder), By Distribution Channel (Offline Retail and Online Retail), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Nov 2024

Code : CMI7500

Pages :140

Formats :

Excel and PDF

Industry : Consumer Goods

Key Takeaways from Analyst

The market is primarily driven by the increasing popularity of waterproof cosmetic products among women who are actively participating in swimming, water sports, and other outdoor activities. Moreover, the growing preference for long-lasting makeup that does not transfer or smear easily even in humid conditions is boosting the demand for waterproof foundations, eyeliners, mascaras, and lipsticks.

The North America region, dominates the global waterproof makeup market and the trend is expected to continue. This can be attributed to the hot and humid weather throughout most parts of the region which makes general makeup transfer easily. Furthermore, the expanding middle-class population and their increasing expenditure on luxury beauty products in countries like the U.S. and Canada will accelerate the market growth.

However, the availability of cheaper counterfeit products posing health hazards such as eye infections could hamper the market potential to a certain extent. Also, strict regulations regarding ingredients and production processes increase the overall cost of waterproof cosmetic goods. Nonetheless, ongoing R&D activities to introduce innovative formulations, improved durability and varied shades catering to different skin tones provide considerable opportunities for leading market players.