WATERPROOF MAKEUP MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Takeaways from Analyst

The market is primarily driven by the increasing popularity of waterproof cosmetic products among women who are actively participating in swimming, water sports, and other outdoor activities. Moreover, the growing preference for long-lasting makeup that does not transfer or smear easily even in humid conditions is boosting the demand for waterproof foundations, eyeliners, mascaras, and lipsticks.

The North America region, dominates the global waterproof makeup market and the trend is expected to continue. This can be attributed to the hot and humid weather throughout most parts of the region which makes general makeup transfer easily. Furthermore, the expanding middle-class population and their increasing expenditure on luxury beauty products in countries like the U.S. and Canada will accelerate the market growth.

However, the availability of cheaper counterfeit products posing health hazards such as eye infections could hamper the market potential to a certain extent. Also, strict regulations regarding ingredients and production processes increase the overall cost of waterproof cosmetic goods. Nonetheless, ongoing R&D activities to introduce innovative formulations, improved durability and varied shades catering to different skin tones provide considerable opportunities for leading market players.