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Rising disposable incomes
Discretionary spending on luxury items has been increased due to rising disposable incomes. There has been consistent economic growth in countries like China, India and several Southeast Asian nations, which has translated to higher wages and spending power for a significant section of the consuming population. Affluent consumers in these emerging countries are willing to spend a part of their growing disposable incomes on premium lifestyle products that offer superior craftsmanship, quality and heritage value.
Luxury watches remain a preferred investment for such consumers seeking appreciating assets. The ability to re-sell luxury watches with the right pedigree at a good resale value makes them attractive luxury purchases for the affluent. Social media greatly influences the spending habits of the younger generation who view luxury watches as means of self-expression. Innovative payment solutions have made luxury more accessible. The aspiration to own exclusive watches from coveted Swiss brands in order to keep pace with global sophistication levels also prompts lavish spending.
Developed regions boosts watch shaker market growth through rising affluence. For instance, tax reforms in the US bumped up disposable paychecks leading to increased high-end spending. Similarly, favourable economic conditions in parts of Europe boosted consumer wealth. Growing expatriate and multi-generational wealth transfers in certain Asian and Middle Eastern countries have further increased discretionary spending power available for luxury timepieces. As global wealth accumulation continues to rise steeply driven by economic growth and capital returns, luxury watch manufacturers are well poised to tap into the profits from additional disposable incomes worldwide.
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