VITAMIN SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America dominates the global vitamin supplements market owing to increasing consumer awareness regarding health and wellness. The region is expected to hold 38.6% of the market share in 2024. The U.S. accounts for the largest share in the region due to the growing prevalence of lifestyle diseases and focus on preventive healthcare. Long working hours, erratic eating habits and high consumption of processed foods have fuelled the need for vitamin supplements. Manufacturers promote various health benefits of supplements through marketing campaigns and social media influencers to augment sales. Additionally, easy product availability through retail chains, supermarkets and expanding e-commerce platforms drives the global vitamin supplements market

On the other hand, the Asia Pacific region is witnessing the fastest growth in the vitamin supplements market supported by rising living standards, growing middle class and shift towards westernized diets in countries like China, India and ASEAN nations. Rapid urbanization, changing work culture and busy lifestyles have encouraged consumption of over-the-counter supplements. India witnesses high growth opportunities attributed to large consumer base, increasing health consciousness among young population and promotion by domestic and international brands. Several global companies have set up manufacturing facilities in Asia to capitalize emerging demand from the region. Moreover, changes in regulatory framework of various Asian countries allowing imports and exports of supplements without prescription is boosting cross-border trade activities across Asia Pacific.