VITAMIN SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In 2023, Designs for Health, vitamin supplement company, expanded its product line by launching two new collagen formulas aimed at enhancing skin health, joint function, and overall wellness. These innovative supplements include Collagen Peptides Plus, which combines hydrolyzed collagen, hyaluronic acid, and vitamin C, and Collagen Bone Broth Protein, featuring collagen peptides and nutrient-rich bone broth. Both formulas are designed for easy consumption and are rigorously tested for quality and potency, reflecting the brand's commitment to providing effective nutritional solutions.
• In 2023, Oriflame India, a renowned holistic beauty and wellbeing company, expanded its Wellosophy range by introducing two new health supplements: Iron Complex and Calcium fortified with Vitamin D and Magnesium. These products are designed to cater to the specific nutritional needs of consumers, particularly women, promoting overall health and wellness.
• In 2023, Revive Collagen, a prominent brand known for its high-quality collagen supplements, made a significant move towards international expansion by launching its products at Saks Fifth Avenue. This partnership marks a pivotal moment for the brand, allowing it to reach a broader audience and enhance its visibility in the luxury retail market.
• In June 2020, Nestlé Health Science, a global leader in the field of nutritional science, announced its acquisition of a majority stake in Vital Proteins, a prominent collagen brand and a lifestyle and wellness platform. This strategic move is aimed to strengthen Nestlé's position in the growing collagen and wellness market.