VITAMIN SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Concentration and Competitive Landscape

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Rising Incidence of Chronic Diseases

The changing disease patterns across the globe indicate significant rise in chronic lifestyle related health issues like cardiovascular problems, diabetes, obesity, certain cancers, etc. For instance, according to data by CDS Government released in 2024, in the U.S., an estimated 129 million people live with at least one major chronic disease, and the prevalence of multiple chronic conditions is increasing. Currently, 42% of the population has two or more chronic conditions, with 12% having at least five. This trend is expected to continue, significantly impacting healthcare costs, as about 90% of the annual US$4.1 trillion healthcare expenditure is attributed to managing chronic diseases. These persist over a long period and require consistent management. Statistics show non-communicable diseases now contribute the most to the disease burden in the majority of countries. Growing incidence has medical as well as economic implications and is a cause of concern for governments.

Chronic diseases often occur due to deficiencies or imbalances over lengthy timeframes and may not show outward symptoms in initial stages. However, they can severely impact the quality of life if not addressed. With strong evidence that vital micronutrients play a role in disease prevention, doctors routinely recommend patients to incorporate supplements specific to their conditions. It strengthens compliance to treatment and mitigates need for heavy medication reliance. Supplements find vast usage here as complementary supportive care on advice for conditions like high blood pressure, high cholesterol, arthritis etc.

Mass awareness campaigns by health organizations and charities have also provided people knowledge about lifestyle changes required to stay away from chronic illness risks. People have understood that besides diet and exercise, fulfilling vitamin and mineral needs forms the third important pillar. Prolonged or high dosage supplementation helps achieve therapeutic levels for managing disorders under medical supervision. The supplements category thus attracts demand from general population as well as diagnosed patients seeking comprehensive solutions. With populations aging globally and chronic disorders rising in prevalence every year, this remains a sustained driver propelling industry expansion.