One of the major challenge for the market is rising security and privacy concerns of users. As more users adopt VPNs to browse securely and access georestricted content, threat actors have also increased their efforts to breach into VPN networks. Maintaining user trust and ensuring none of their personal data is compromised during transit is crucial for VPN providers. Another challenge is the growing competition in the market. With the emergence of new players regularly, VPN companies need to continuously invest in developing better features to attract and retain users.
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The market also presents several opportunities for growth. More industries mandating work from home and rise of stricter online regulations will motivate increased adoption of VPNs globally. Emergence of newer technologies around edge computing and decentralized protocols may allow VPN providers to expand use cases
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