Vehicle Roadside Assistance Market Size and Trends

The vehicle roadside assistance market is estimated to be valued at US$ 27.15 Bn in 2025 and is expected to reach US$ 39.26 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.4% from 2025 to 2032.

Vehicle Roadside Assistance Market Key Factors

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The market spans roadside assistance services such as tire repair, fuel delivery, lockout, and jump-start services provided by automobile clubs and mobile centers to commercial and private vehicle owners. The vehicle roadside assistance market is driven by factors such as increasing traffic volumes leading to higher chances of breakdowns, the proliferation of automotive subscription plans that bundle roadside services, and growth in advanced services such as accident assistance, winching, and car rental. However, the emergence of self-driving vehicles and car-sharing could reduce the demand for traditional roadside assistance over the long run.

Vehicle Roadside Assistance Market Drivers:

Rising Road Traffic and Vehicle Population: As vehicle ownership continues to increase rapidly across both developed and developing nations, so does the frequency of roadside complications like accidents, breakdowns, flat tires, and others. With ever more cars, trucks, motorcycles, and other vehicles traveling busy road networks each day, the chances of something going wrong along the way inevitably rise. Many modern vehicles have become more computerized and electronically intricate under their hoods as well, meaning minor issues could potentially disable a vehicle if not addressed promptly. The surge in vehicle populations strains infrastructure and increases traffic congestion too, compounding accident and malfunction risks in some cases. Drivers realize they need a helping hand they can depend on to tow, jumpstart, or fix their vehicles whenever emergencies strike, sparing them potential costs and consequences of being stranded by the roadside. Roadside assistance providers aim to fulfill this vital and growing demand.

For instance, in May 2023, Progressive Insurance, in partnership with TTN Fleet Solutions is a company that specializes in providing fleet management solutions, introduced an optional heavy truck roadside assistance service for its commercial auto customers. This coverage will pay for towing and labor expenses at the location of a breakdown.