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Shift towards On-demand ServicesConsumers' preferences are clearly evolving towards on-demand, app-based services that deliver speed, convenience, and value. Ride-hailing apps showed how a modern, tech-enabled approach could revolutionize transportation. Now, even industries like roadside assistance are being disrupted as tech-savvy operators launch digital platforms empowering drivers with immediate assistance at the touch of a button. Drivers stuck in a jam or broke down in an unfamiliar location appreciate the quick response and transparency these new programs provide. Their standardized, consistent nationwide coverage also gives peace of mind whether at home or traveling abroad. Over time, drivers may become accustomed to the simplicity and advantages of digital roadside services over traditional phone-based models. This disruption encourages both legacy operators and startups to digitize and customize their offerings, remaining competitive in a dynamic marketplace where convenience is king.
For instance, in September 2022, FixiGo, a platform for car repairs, teamed up with Roadzen, an insurance company, to introduce 24/7 roadside assistance services in India. This collaboration will grant FixiGo access to Roadzen's network of workshops, enabling them to broaden their service coverage across all Indian states and enter the vehicle roadside assistance market.
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