Variable Data Printing Labels Market, By Technology Type (Digital Printing, Flexographic Printing, Offset Printing, and Rotogravure Printing ), By Label Type (Pressure-Sensitive Labels, Shrink Sleeves, In-mold Labels, and Others), By Application (Food & Beverages, Pharmaceuticals, Consumer Goods, Logistics & Transportation, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Aug 2024

Code : CMI7325

Pages :132

Formats :

Excel and PDF

Industry : Packaging

Market Concentration and Competitive Landscape

Variable Data Printing Labels Market Concentration By Players

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Increasing adoption of digital printing technologies

Cutting edge digital printing technologies have revolutionized the label printing industry in the last few years. While traditional printing like offset or flexography continue to serve mass production needs, digital printing methods have disrupted the market with their superior capabilities for variable, small-run, and personalized printing. Inkjet and toner-based digital presses offer programmability, flexibility, and versatility that has attracted many new users from label converting and brand owner companies. Digital printing eradicates the costs associated with set-up, plate-processing, and minimum runs of other conventional processes.

Digital printers can be instantly reprogramed between different jobs and print runs as small as one, enabling truly variable and on-demand production. This just-in-time printing reduces inventory holding costs significantly for companies. Digital technology allows the inclusion of variable data elements like variable texts, graphics, barcodes, or serial numbers directly in the print stream from digital files. Sophisticated front-end workflow software further simplifies the process of variable data printing and integration with enterprise resource planning (ERP) systems. The automated process minimizes human errors and improves version control for variable content.

Additionally, new application areas are emerging for short-run digital label printing that were previously not addressed by traditional plate-based processes. For instance, prototyping of labels before mass production, version testing, individualized marketing labels, and similar low-volume, high-mix printing needs are now catered through digital label printers. Various technology giants have also introduced new digital label printing products, further broadening access to this technology. Driven by versatile capabilities and user-friendliness, digital label printing is being embraced across industries like food & beverage, personal care, chemicals, and pharmaceuticals. The rapid proliferation of digital technologies across the value chain is a key driver augmenting the prospects of variable data printing labels globally.

Key Players Insights