U.S. MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

U.S. Meetings, Incentives, Conferences and Exhibitions Market, By Event Type (Corporate Events, Association Events, Trade shows, Conferences, Exhibitions, and Others), By Revenue Source (Exhibit Rentals, Registration Fees, Sponsorships, Advertising, Accommodations, Transportation, and Others), By Size (Small, Medium, and Large).

Recent Developments

New product launches

In 2021, Bizzabo (a management, marketing and interaction platform for event professionals looking for an all-in-one solution to host their website, event mobile app and live interaction activities.) introduced its hybrid events solution to facilitate organizers in hosting in-person and virtual events concurrently
In 2020, Cvent (a software-as-a-service (SaaS) company that specializes in meetings, events, and hospitality management technology by offering web-based software for in-person, virtual, and hybrid events, including online event registration, venue selection, event marketing and management, virtual and onsite, and attendee engagement) launched its virtual attendee hub to provide engaging virtual event experiences for attendees. The hub offers networking features, gamification, and analytics.
In 2020, Eventbrite (an American event management and ticketing website. The service allows users to browse, create, and promote local events.) launched eventbrite music festivals which allows organizers to plan and manage virtual music festivals

Acquisition and partnerships

In October 2023, Informa PLC (a British publishing, business intelligence, and exhibitions group) partnered with the American Marketing Association to offer marketers a brand new content marketing certification opportunity
In 2020, Informa PLC (a British publishing, business intelligence, and exhibitions group) partnered with Society for Incentive Travel Excellence to co-locate their trade shows and share content