U.S. FASHION ECOMMERCE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

U.S. Fashion Ecommerce Market, By Product Type (Apparel, Footwear, Accessories, Beauty Products, Jewelry, Bags, Others), By End User (Men, Women, Kids, Unisex), By Price Range (Premium, Mid, Low, Luxury), By Category (Casual wear, Formal wear, Sportswear, Innerwear, Ethnic wear, Winter wear, Others), By Distribution Channel (Company owned websites, Marketplaces, Mobile apps, Social commerce, Brick and mortar stores, TV home shopping, Others)

Recent Developments:

New product launches:

In March 2022, Amazontechnology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence launched "Try before You Buy" for fashion, which allows Prime members to try on clothes before paying to keep items. This provides more flexibility and reduces returns.
In January 2022, Walmart, retail Corporation that operates a chain of hypermarkets acquired the technology platform Zeekit to enhance virtual apparel try-on capabilities on its website. This will improve the customer experience.
In April 2021, Gap, clothing and accessories retailer launched Gap Teen, a digital-first vertical targeting Gen Z. This expands its ecommerce product range.

Acquisition and partnerships:

In September 2022, Farfetch, e-commerce company focused on luxury clothing and beauty products acquired luxury sneaker and streetwear retailer Stadium Goods to expand its premium offerings in the US.
In April 2022, Sephora, retailer of personal care and beauty products announced a long-term partnership with Zalando, online retailer of shoes, fashion and beauty active across Europe to create a prestige beauty experience on the latter's ecommerce platform. This expanded its distribution.
In June 2021, Authentic Brands Group, American brand management company acquired ecommerce retailer Reebok to accelerate its digital commerce business.