Urban Tourism Market Size and Trends

Global urban tourism market is estimated to be valued at USD 7.42 TN in 2025 and is expected to reach USD 11.39 TN by 2032, exhibiting a compound annual growth rate (CAGR) of 6.3% from 2025 to 2032.

Urban Tourism Market Key Factors

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Global urban tourism market is witnessing high growth due to rising trend of urban explorations and experience seeking among millennials and generation Z travelers. These people are more interested in uniqueness, discovering new places and immersing themselves in local culture. Many cities are coming up with varied offerings such as street food tours, niche interest tours and mixed reality experiences to cater to this dynamic segment. Cities are also enhancing connectivity and infrastructure to improve visitor experience. With rapid urbanization, many emerging cities in developing regions are promoting their heritage and culture to attract foreign visitors, and this drives the market growth.

Growing interest in culture and history

Urban Tourism Market, By Purpose of Visit (Leisure, Entertainment, Shopping, Cultural, Others), By Type of Activities (Sightseeing, Outdoor recreation, Dining, Nightlife, Others), By Type of Accommodation (Hotels, Hostels, Homestays, Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)